Optimal markdown pricing: Implications of inventory display formats in the presence of strategic customers

Management Science

Volumn 55, Issue 8, 2009, Pages 1391-1408

  Yin, Rui ^a   Aviv, Yossi ^b   Pazgal, Amit ^c   Tang, Christopher S ^d  

^a ARIZONA STATE UNIVERSITY   (United States)

^b WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

^c RICE UNIVERSITY   (United States)

^d UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Dynamic pricing; Game theory applications; Inventory display; Marketing operations interface; Retailing; Revenue management; Strategic customers

Indexed keywords

DYNAMIC PRICING; GAME-THEORY APPLICATIONS; INVENTORY DISPLAY; RETAILING; REVENUE MANAGEMENT; STRATEGIC CUSTOMERS;

COSTS; CUSTOMER SATISFACTION; DISSOLVED OXYGEN SENSORS; ECONOMICS; GAME THEORY; MANAGEMENT; RISK PERCEPTION;

SALES;

EID: 69049095164     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1090.1029     Document Type: Article

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