Measuring cross-cultural service quality: A framework for assessment

International Marketing Review

Volumn 19, Issue 5, 2002, Pages 450-481

  Smith, Anne M ^a   Reynolds, Nina L ^b  

^a UNIVERSITY OF GLASGOW   (United Kingdom)

^b SWANSEA UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Globalization; National cultures; Service quality; Services marketing

Indexed keywords

EID: 0442264930     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330210445     Document Type: Article

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