“Culture shocks” in inter-cultural service encounters?

Journal of Services Marketing

Volumn 13, Issue , 1999, Pages 329-346

  Stauss, Bernd ^a   Mang, Paul ^b  

^a CATHOLIC UNIVERSITY OF EICHSTÄTT INGOLSTADT   (Germany)

^b Allianz AG   (Germany)

Author keywords

Globalization; Interaction; National cultures; Service quality; Services marketing

Indexed keywords

EID: 84986145974     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049910282583     Document Type: Article

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