메뉴 건너뛰기




Volumn 6, Issue 3, 2004, Pages 212-230

A tale of two countries' conservatism, Service quality, and feedback on customer satisfaction

Author keywords

Culture; Customer satisfaction; Feedback processes; International; Service quality

Indexed keywords


EID: 20444447958     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670503260120     Document Type: Article
Times cited : (166)

References (80)
  • 1
    • 0000147863 scopus 로고
    • Beyond Smiling: Social Support and Service Quality
    • in, R. T. Rust and R. L. Oliver, eds. Thousand Oaks, CA: Sage
    • Adelman, M. B., A. Ahuvia, and C. Goodwin (1994), "Beyond Smiling: Social Support and Service Quality, " in Service Quality: New Directions in Theory and Practice Rust, R. T. Rust and R. L. Oliver, eds. Thousand Oaks, CA: Sage, 137-52.
    • (1994) Service Quality: New Directions in Theory and Practice Rust , pp. 137-152
    • Adelman, M.B.1    Ahuvia, A.2    Goodwin, C.3
  • 3
    • 0000581247 scopus 로고
    • A Customer Satisfaction Research Prospectus
    • in, R. T. Rust and R. L. Oliver, eds. Thousand Oaks, CA: Sage
    • Andersen, E. W. and C. Fornell (1994), "A Customer Satisfaction Research Prospectus, " in Service Quality: New Directions in Theory and Practice, R. T. Rust and R. L. Oliver, eds. Thousand Oaks, CA: Sage, 241-68.
    • (1994) Service Quality: New Directions in Theory and Practice , pp. 241-268
    • Andersen, E.W.1    Fornell, C.2
  • 4
    • 34548291501 scopus 로고
    • Customers from Hell
    • (February)
    • Anderson, K. and R. Zemke (1990), "Customers from Hell, " Training, 26 (February), 25-31.
    • (1990) Training , vol.26 , pp. 25-31
    • Anderson, K.1    Zemke, R.2
  • 6
    • 0001936395 scopus 로고    scopus 로고
    • Listening to the Customer-The Concept of a Service-Quality Information System
    • Berry, L. and A. Parasuraman (1997), "Listening to the Customer-The Concept of a Service-Quality Information System, " Sloan Management Review, 38 (3), 65-78.
    • (1997) Sloan Management Review , vol.38 , Issue.3 , pp. 65-78
    • Berry, L.1    Parasuraman, A.2
  • 7
    • 84890873745 scopus 로고
    • British Airways, Case Study 9-395-065, Harvard Business School Publishing, Cambridge, MA
    • British Airways (1995), "Using Customer Information, " Case Study 9-395-065, Harvard Business School Publishing, Cambridge, MA.
    • (1995) Using Customer Information
  • 8
    • 0000418556 scopus 로고
    • Expectations and Norms in Models of Consumer Satisfaction
    • (August)
    • Cadotte, E. R., R. B. Woodruff, and R. L. Jenkins (1987), "Expectations and Norms in Models of Consumer Satisfaction, " Journal of Marketing Research, 24 (August), 305-14.
    • (1987) Journal of Marketing Research , vol.24 , pp. 305-314
    • Cadotte, E.R.1    Woodruff, R.B.2    Jenkins, R.L.3
  • 9
    • 0010681852 scopus 로고
    • Quality: Beyond Customer Satisfaction
    • (February)
    • Chandler, Colby H. (1989), "Quality: Beyond Customer Satisfaction, " Quality Progress, 22 (February), 30-32.
    • (1989) Quality Progress , vol.22 , pp. 30-32
    • Chandler, C.H.1
  • 10
    • 0018040238 scopus 로고
    • Where Does the Customer Fit in a Service Operation
    • Chase, R. B. (1978), "Where Does the Customer Fit in a Service Operation, " Harvard Business Review, 56 (6), 137-42.
    • (1978) Harvard Business Review , vol.56 , Issue.6 , pp. 137-142
    • Chase, R.B.1
  • 11
    • 84890865326 scopus 로고    scopus 로고
    • How Do Financial Services Stack up? Findings from a Benchmarking Study of the US Financial Service Sector
    • in, E. L. Melnick, R. Chase, A. Roth, and C. Voss, eds. Boston: Kluwer
    • Chase, R. B., A. V. Roth, and C. Voss (1999), "How Do Financial Services Stack up? Findings from a Benchmarking Study of the US Financial Service Sector, " in Creating Value in Financial Services, E. L. Melnick, R. Chase, A. Roth, and C. Voss, eds. Boston: Kluwer, 427-46.
    • (1999) Creating Value in Financial Services , pp. 427-446
    • Chase, R.B.1    Roth, A.V.2    Voss, C.3
  • 12
    • 0002052603 scopus 로고
    • International Marketing and National Character: AReview and Proposal for an Integrative Theory
    • (October)
    • Clark, T. (1990), "International Marketing and National Character: AReview and Proposal for an Integrative Theory, " Journal of Marketing, 54 (October), 66-79.
    • (1990) Journal of Marketing , vol.54 , pp. 66-79
    • Clark, T.1
  • 13
    • 0037550924 scopus 로고    scopus 로고
    • Extreme Response Style in Cross-Cultural Research
    • Clarke, Irving, III (2001), "Extreme Response Style in Cross-Cultural Research, " International Marketing Review, 18 (3), 301-25.
    • (2001) International Marketing Review , vol.18 , Issue.3 , pp. 301-325
    • Clarke III, I.1
  • 14
    • 58149366488 scopus 로고
    • Statistical Tests for Moderator Variables: Flaws in Analyses Recently Proposed
    • Cronbach, L. J. (1987), "Statistical Tests for Moderator Variables: Flaws in Analyses Recently Proposed, " Psychological Bulletin, 102, 414-17.
    • (1987) Psychological Bulletin , vol.102 , pp. 414-417
    • Cronbach, L.J.1
  • 15
    • 0007744069 scopus 로고
    • SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations
    • Cronin, J. J., Jr. and S. A. Taylor (1994), "SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations, " Journal of Marketing, 58 (1), 125-32.
    • (1994) Journal of Marketing , vol.58 , Issue.1 , pp. 125-132
    • Cronin Jr., J.J.1    Taylor, S.A.2
  • 18
    • 0001125968 scopus 로고    scopus 로고
    • Cultural Influences on Service Quality Expectations
    • Donthu, N. and B. Yoo (1998), "Cultural Influences on Service Quality Expectations, " Journal of Service Research, 1 (2), 178-86.
    • (1998) Journal of Service Research , vol.1 , Issue.2 , pp. 178-186
    • Donthu, N.1    Yoo, B.2
  • 19
    • 0001809402 scopus 로고    scopus 로고
    • Do Customer Loyalty Programs Really Work?
    • Dowling, G. R. and M. Uncles (1997), "Do Customer Loyalty Programs Really Work?" Sloan Management Review, 38 (4), 71-82.
    • (1997) Sloan Management Review , vol.38 , Issue.4 , pp. 71-82
    • Dowling, G.R.1    Uncles, M.2
  • 20
    • 84990330574 scopus 로고    scopus 로고
    • Do We Really Need Multiple-Item Measures in Service Research?
    • Drolet, A. L. and D. G. Morrison (2001), "Do We Really Need Multiple-Item Measures in Service Research?" Journal of Service Research, 3 (3), 196-204.
    • (2001) Journal of Service Research , vol.3 , Issue.3 , pp. 196-204
    • Drolet, A.L.1    Morrison, D.G.2
  • 21
    • 21344490439 scopus 로고
    • On the Use of Polynomial Regression Equations as an Alternative to Difference Scores in Organizational Research
    • Edwards, J. R. and M. E. Parry (1993), "On the Use of Polynomial Regression Equations as an Alternative to Difference Scores in Organizational Research, " Academy of Management Journal, 36 (6), 1577-1613.
    • (1993) Academy of Management Journal , vol.36 , Issue.6 , pp. 1577-1613
    • Edwards, J.R.1    Parry, M.E.2
  • 22
    • 0002754429 scopus 로고
    • Quality in Services and Quality in Service Organizations: A Model for Quality Assessment
    • in, S. Brown, E. Gummesson, B. Edvardsson, and B. Gustavsson, eds. Lexington, MA: Lexington Books
    • Edvardsson, B. and B. Gustavsson (1991), "Quality in Services and Quality in Service Organizations: A Model for Quality Assessment, " in Service Quality: Multidisciplinary and Multinational Perspectives, S. Brown, E. Gummesson, B. Edvardsson, and B. Gustavsson, eds. Lexington, MA: Lexington Books, 319-39.
    • (1991) Service Quality: Multidisciplinary and Multinational Perspectives , pp. 319-339
    • Edvardsson, B.1    Gustavsson, B.2
  • 24
    • 0033477585 scopus 로고    scopus 로고
    • Assessing the Cross-Cultural Applicability of a Service Quality Measure
    • Espinoza, M. M. (1999), "Assessing the Cross-Cultural Applicability of a Service Quality Measure, " International Journal of Service Industry Management, 10 (5), 449-68.
    • (1999) International Journal of Service Industry Management , vol.10 , Issue.5 , pp. 449-468
    • Espinoza, M.M.1
  • 25
    • 84990370545 scopus 로고    scopus 로고
    • The Relationships between Service Culture and Service Quality Perceptions-Basis for Cross-Cultural Marker Segmentation and Resource Allocation
    • Furrer, O., B. S-C. Liu, and D. Sudharshan (2000), "The Relationships between Service Culture and Service Quality Perceptions-Basis for Cross-Cultural Marker Segmentation and Resource Allocation, " Journal of Service Research, 2 (4), 355-71.
    • (2000) Journal of Service Research , vol.2 , Issue.4 , pp. 355-371
    • Furrer, O.1    Liu, B.S.-C.2    Sudharshan, D.3
  • 26
    • 0021484181 scopus 로고
    • What Does 'product quality' really mean?
    • (Fall)
    • Garvin, D. A. (1984), "What Does 'product quality' really mean?" Sloan Management Review, 26 (Fall), 25-43.
    • (1984) Sloan Management Review , vol.26 , pp. 25-43
    • Garvin, D.A.1
  • 27
    • 0040517064 scopus 로고    scopus 로고
    • The Impact of Other Customers on Service Exchanges: A Critical Incident Examination of 'getting along,'
    • Grove, S. J. and R. P. Fisk (1997), "The Impact of Other Customers on Service Exchanges: A Critical Incident Examination of 'getting along,'" Journal of Retailing, 73 (1), 63-85.
    • (1997) Journal of Retailing , vol.73 , Issue.1 , pp. 63-85
    • Grove, S.J.1    Fisk, R.P.2
  • 30
    • 84986133701 scopus 로고    scopus 로고
    • What Sort of Soil Do Rhododendrons Like? Comparing Customer and Employee Responses to Requests for Product-Related Information
    • Harris, K., S. Baron, and B. J. Davies (1999), "What Sort of Soil Do Rhododendrons Like? Comparing Customer and Employee Responses to Requests for Product-Related Information, " Journal of Services Marketing, 13 (1), 21-38.
    • (1999) Journal of Services Marketing , vol.13 , Issue.1 , pp. 21-38
    • Harris, K.1    Baron, S.2    Davies, B.J.3
  • 31
    • 0001820099 scopus 로고    scopus 로고
    • The Power of Unconditional Service Guarantees
    • Hart, C. W. L. (1998), "The Power of Unconditional Service Guarantees, " Harvard Business Review, 66 (4), 54-62.
    • (1998) Harvard Business Review , vol.66 , Issue.4 , pp. 54-62
    • Hart, C.W.L.1
  • 36
    • 0002390117 scopus 로고
    • Cultural Constraints in Management
    • Hofstede, G. (1993), "Cultural Constraints in Management, " Academy of Management Executive, 7 (1), 81-92.
    • (1993) Academy of Management Executive , vol.7 , Issue.1 , pp. 81-92
    • Hofstede, G.1
  • 37
    • 0002506353 scopus 로고
    • Management Scientists Are Human
    • (January)
    • Hofstede, G. (1994), "Management Scientists Are Human, " Management Science, 40 (January), 4-13.
    • (1994) Management Science , vol.40 , pp. 4-13
    • Hofstede, G.1
  • 38
    • 84989068903 scopus 로고
    • Retrospective Reports of Strategic-Level Managers: Guidelines for Increasing Their Accuracy
    • Huber, G. P. and D. J. Power (1985), "Retrospective Reports of Strategic-Level Managers: Guidelines for Increasing Their Accuracy, " Strategic Management Journal, 6 (2), 171-80.
    • (1985) Strategic Management Journal , vol.6 , Issue.2 , pp. 171-180
    • Huber, G.P.1    Power, D.J.2
  • 39
    • 0033479604 scopus 로고    scopus 로고
    • A Contingency Model of Response to Performance Feedback
    • Lant, T. K. and A. E. Hurley (1999), "A Contingency Model of Response to Performance Feedback, " Group and Organizational Management, 24 (4), 421-37.
    • (1999) Group and Organizational Management , vol.24 , Issue.4 , pp. 421-437
    • Lant, T.K.1    Hurley, A.E.2
  • 40
    • 0030538236 scopus 로고
    • Developing Global Strategies for Service Businesses
    • Lovelock, C. H. and G. S. Yip (1994), "Developing Global Strategies for Service Businesses, " California Management Review, 38 (2), 64-86.
    • (1994) California Management Review , vol.38 , Issue.2 , pp. 64-86
    • Lovelock, C.H.1    Yip, G.S.2
  • 41
    • 21344493285 scopus 로고
    • Consumer Tipping: A Cross-Country Study
    • (December)
    • Lynn, M., G. Zinkhan, and J. Harris (1993), "Consumer Tipping: A Cross-Country Study, " Journal of Consumer Research, 20 (December), 478-88.
    • (1993) Journal of Consumer Research , vol.20 , pp. 478-488
    • Lynn, M.1    Zinkhan, G.2    Harris, J.3
  • 42
    • 0009903378 scopus 로고
    • Successful Global Strategies for Service Companies
    • (February)
    • Mathe, H. and C. Perras (1994), "Successful Global Strategies for Service Companies, " Long Range Planning, 27 (February), 36-49.
    • (1994) Long Range Planning , vol.27 , pp. 36-49
    • Mathe, H.1    Perras, C.2
  • 43
    • 0001580990 scopus 로고    scopus 로고
    • The Role of Culture in the Service Evaluation Process
    • Mattila, A. (1999), "The Role of Culture in the Service Evaluation Process, " Journal of Service Research, 1 (3), 250-61.
    • (1999) Journal of Service Research , vol.1 , Issue.3 , pp. 250-261
    • Mattila, A.1
  • 45
    • 0032372670 scopus 로고    scopus 로고
    • The Asymmetric Impact of Negative and Positive Attribute-Level on Overall Satisfaction and Repurchase Intentions
    • Mittal, V., W. T. Ross, and P. M. Baldasare (1998), "The Asymmetric Impact of Negative and Positive Attribute-Level on Overall Satisfaction and Repurchase Intentions, " Journal of Marketing, 62 (3), 33-48.
    • (1998) Journal of Marketing , vol.62 , Issue.3 , pp. 33-48
    • Mittal, V.1    Ross, W.T.2    Baldasare, P.M.3
  • 46
    • 0032348815 scopus 로고    scopus 로고
    • Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan
    • Money, B. R., M. C. Gilly, and J. L. Graham (1998), "Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan, " Journal of Marketing, 62, 76-87.
    • (1998) Journal of Marketing , vol.62 , pp. 76-87
    • Money, B.R.1    Gilly, M.C.2    Graham, J.L.3
  • 47
    • 0031227465 scopus 로고    scopus 로고
    • Customer Delight: Foundations, Findings, and Managerial Thought
    • Oliver, R. L., R. T. Rust, and S. Varki (1997), "Customer Delight: Foundations, Findings, and Managerial Thought, " Journal of Retailing, 73 (3), 311-36.
    • (1997) Journal of Retailing , vol.73 , Issue.3 , pp. 311-336
    • Oliver, R.L.1    Rust, R.T.2    Varki, S.3
  • 48
    • 0002408510 scopus 로고
    • A Conceptual Model of Service Quality and Its Implications for Future Research
    • (Fall)
    • Parasuraman, A., V. A. Zeithaml, and L. L. Berry (1985), "A Conceptual Model of Service Quality and Its Implications for Future Research, " Journal of Marketing, 49 (Fall), 41-50.
    • (1985) Journal of Marketing , vol.49 , pp. 41-50
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 49
    • 0001312089 scopus 로고
    • SERVQUAL: A Multiple-Item scale for measuring consumer perceptions of service quality
    • (Spring)
    • Parasuraman, A., V. A. Zeithaml, and L. L. Berry (1988), "SERVQUAL: A Multiple-Item scale for measuring consumer perceptions of service quality, " Journal of Retailing, 64 (Spring), 12-40.
    • (1988) Journal of Retailing , vol.64 , pp. 12-40
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 50
    • 3242660262 scopus 로고
    • Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research
    • (January)
    • Parasuraman, A., V. A. Zeithaml, and L. L. Berry (1994), "Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research, " Journal of Marketing, 58 (January), 111-24.
    • (1994) Journal of Marketing , vol.58 , pp. 111-124
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 51
    • 1842785938 scopus 로고    scopus 로고
    • An Analysis of Role Adoptions and Scripts during Customer-to-Customer Encounters
    • Parker, C. and P. Ward (2000), "An Analysis of Role Adoptions and Scripts during Customer-to-Customer Encounters, " European Journal of Marketing, 34 (3-4), 341-58.
    • (2000) European Journal of Marketing , vol.34 , Issue.3-4 , pp. 341-358
    • Parker, C.1    Ward, P.2
  • 53
    • 84928218489 scopus 로고
    • Cambridge, UK: Cambridge University Press
    • Peabody, D. (1985), National Characteristics. Cambridge, UK: Cambridge University Press.
    • (1985) National Characteristics
    • Peabody, D.1
  • 54
    • 0001745358 scopus 로고
    • Construct Validity: A Review of Basic Issues and Marketing Practices
    • Peter, J. P. (1981), "Construct Validity: A Review of Basic Issues and Marketing Practices, " Journal of Marketing Research, 18 (2), 133-46.
    • (1981) Journal of Marketing Research , vol.18 , Issue.2 , pp. 133-146
    • Peter, J.P.1
  • 55
    • 0001913814 scopus 로고
    • Survey Research Methodology in Management Information Systems: An Assessment
    • Pinsonneault, A. and K. L. Kraemer (1993), "Survey Research Methodology in Management Information Systems: An Assessment, " Journal of Management Information Systems, 10 (2), 75-106.
    • (1993) Journal of Management Information Systems , vol.10 , Issue.2 , pp. 75-106
    • Pinsonneault, A.1    Kraemer, K.L.2
  • 56
    • 0001176168 scopus 로고
    • Leveraging Cultural Factors in International Service Delivery
    • in, T. A. Swartz, D. E. Bowen, and S. W. Brown, eds. Greenwich, CT: JAI
    • Riddle, D. I. (1992), "Leveraging Cultural Factors in International Service Delivery, " in Advances in Services Marketing and Management, Vol. 1, T. A. Swartz, D. E. Bowen, and S. W. Brown, eds. Greenwich, CT: JAI, 297-322.
    • (1992) Advances in Services Marketing and Management , vol.1 , pp. 297-322
    • Riddle, D.I.1
  • 58
    • 0000258945 scopus 로고
    • Strategic Determinants of Service Quality and Performance: Evidence from the Banking Industry
    • Roth, A. V., R. Chase, and W. Jackson (1995), "Strategic Determinants of Service Quality and Performance: Evidence from the Banking Industry, " Management Science, 41 (11), 1720-33.
    • (1995) Management Science , vol.41 , Issue.11 , pp. 1720-1733
    • Roth, A.V.1    Chase, R.2    Jackson, W.3
  • 60
    • 33845647265 scopus 로고
    • The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies
    • (May)
    • Roth, M. (1995), "The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies, " Journal of Marketing Research, 32 (May), 163-75.
    • (1995) Journal of Marketing Research , vol.32 , pp. 163-175
    • Roth, M.1
  • 62
    • 0011653693 scopus 로고
    • Dawning of the Era of Emotion
    • Schlossberg, Howard (1993), "Dawning of the Era of Emotion, " Marketing News, 27 (4), 1-2.
    • (1993) Marketing News , vol.27 , Issue.4 , pp. 1-2
    • Schlossberg, H.1
  • 63
    • 0001785608 scopus 로고    scopus 로고
    • Understanding Customer Delight and Outrage
    • Schneider, B. and D. E. Bowen (1999), "Understanding Customer Delight and Outrage, " Sloan Management Review, 41 (1), 35-45.
    • (1999) Sloan Management Review , vol.41 , Issue.1 , pp. 35-45
    • Schneider, B.1    Bowen, D.E.2
  • 64
    • 0035636737 scopus 로고    scopus 로고
    • The Stampede towards Hofstede's Framework: Avoiding the Sample Design Pit in Cross-Cultural Research
    • Sivakumar, K. and C. Nakata (2001), "The Stampede towards Hofstede's Framework: Avoiding the Sample Design Pit in Cross-Cultural Research, " Journal of International Business Studies, 32 (3), 555-74.
    • (2001) Journal of International Business Studies , vol.32 , Issue.3 , pp. 555-574
    • Sivakumar, K.1    Nakata, C.2
  • 65
    • 0003004628 scopus 로고
    • The Relative Importance of Products' Environmental Attributes: A Cross-Cultural Comparison
    • Sririam, V. and A. M. Forman (1993), "The Relative Importance of Products' Environmental Attributes: A Cross-Cultural Comparison, " International Marketing Review, 10, 51-71.
    • (1993) International Marketing Review , vol.10 , pp. 51-71
    • Sririam, V.1    Forman, A.M.2
  • 66
    • 84986145974 scopus 로고    scopus 로고
    • 'Culture Shocks' in Inter-Cultural Service Encounters?
    • Stauss, B. and P. Mang (1999), "'Culture Shocks' in Inter-Cultural Service Encounters?" Journal of Services Marketing, 13 (4-5), 329-46.
    • (1999) Journal of Services Marketing , vol.13 , Issue.4-5 , pp. 329-346
    • Stauss, B.1    Mang, P.2
  • 67
    • 0000970838 scopus 로고    scopus 로고
    • The Impact of Human Error on Delivering Service Quality
    • Stewart, D. M. and R. B. Chase (1999), "The Impact of Human Error on Delivering Service Quality, " Production and Operations Management, 8 (3), 208-20.
    • (1999) Production and Operations Management , vol.8 , Issue.3 , pp. 208-220
    • Stewart, D.M.1    Chase, R.B.2
  • 68
    • 0010699996 scopus 로고    scopus 로고
    • Explaining Export Development through Psychic Distance: Enlightening or Elusive?
    • Stöttinger, B. and B. B. Schlegelmilch (1998), "Explaining Export Development through Psychic Distance: Enlightening or Elusive?" International Marketing Review, 15 (5), 357-72.
    • (1998) International Marketing Review , vol.15 , Issue.5 , pp. 357-372
    • Stöttinger, B.1    Schlegelmilch, B.B.2
  • 69
    • 84986146041 scopus 로고    scopus 로고
    • International Service Variants: Airline Passenger Expectations and Perceptions of Service Quality
    • Sultan, F. and M. C. Simpson Jr. (2000), "International Service Variants: Airline Passenger Expectations and Perceptions of Service Quality, " Journal of Services Marketing, 14 (3), 188-216.
    • (2000) Journal of Services Marketing , vol.14 , Issue.3 , pp. 188-216
    • Sultan, F.1    Simpson Jr., M.C.2
  • 70
    • 0002732557 scopus 로고
    • Predictability and Personalisation in the Service Encounter
    • (April)
    • Surprenant, C. F. and M. R. Solomon (1987), "Predictability and Personalisation in the Service Encounter, " Journal of Marketing, 51 (April), 86-96.
    • (1987) Journal of Marketing , vol.51 , pp. 86-96
    • Surprenant, C.F.1    Solomon, M.R.2
  • 73
    • 84992816530 scopus 로고    scopus 로고
    • Does Culture Influence Website Quality Expectations? An Empirical Study
    • Tsikriktsis, N. (2002), "Does Culture Influence Website Quality Expectations? An Empirical Study, " Journal of Service Research, 5 (2), 101-17.
    • (2002) Journal of Service Research , vol.5 , Issue.2 , pp. 101-117
    • Tsikriktsis, N.1
  • 76
    • 0031231660 scopus 로고    scopus 로고
    • The Service Experience in Two Cultures: A Behavioral Perspective
    • Winstead, K. F. (1997), "The Service Experience in Two Cultures: A Behavioral Perspective, " Journal of Retailing, 73 (3), 337-60.
    • (1997) Journal of Retailing , vol.73 , Issue.3 , pp. 337-360
    • Winstead, K.F.1
  • 78
    • 0002472115 scopus 로고
    • A Critical Review of Customer Satisfaction
    • in, V. A. Zeithaml, ed. Chicago: American Marketing Association
    • Yi, Y. (1990), "A Critical Review of Customer Satisfaction, " in Review of Marketing, V. A. Zeithaml, ed. Chicago: American Marketing Association, 63-123.
    • (1990) Review of Marketing , pp. 63-123
    • Yi, Y.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.