Price-based global market segmentation for services

Journal of Marketing

Volumn 67, Issue 3, 2003, Pages 108-128

  Bolton, Ruth N ^a   Myers, Matthew B ^b  

^a VANDERBILT UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042206754     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.67.3.108.18655     Document Type: Article

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