A cross-cultural comparison of behavioral intention models: Theoretical consideration and an empirical investigation

International Marketing Review

Volumn 18, Issue 3, 2001, Pages 235-269

  Malhotra, Naresh K ^a   McCort, J Daniel ^b  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^b NONE

Author keywords

Consumer behaviour; Market research; Modelling

Indexed keywords

EID: 0037564608     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330110396505     Document Type: Article

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