A cross-sectional test of the effect and conceptualization of service value

Journal of Services Marketing

Volumn 11, Issue 6, 1997, Pages 375-391

  Cronin, J Joseph ^a   Brady, Michael K ^a   Brand, Richard R ^a   Hightower, Roscoe ^a   Shemwell, Donald J ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Cognition; Consumer behaviour; Modelling; Service quality

Indexed keywords

EID: 84986043620     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049710187482     Document Type: Article

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