Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale

Journal of Consumer Research

Volumn 30, Issue 1, 2003, Pages 72-91

  Wong, Nancy ^a   Rindfleisch, Aric ^b   Burroughs, James E ^c  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

^c UNIVERSITY OF VIRGINIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037828092     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/374697     Document Type: Article

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