Building the charity brand community

Journal of Nonprofit and Public Sector Marketing

Volumn 21, Issue 1, 2009, Pages 24-55

  Hassay, Derek N ^a   Peloza, John ^b  

^a UNIVERSITY OF CALGARY   (Canada)

^b SIMON FRASER UNIVERSITY   (Canada)

Author keywords

Brand community; Charity support behavior; Nonprofit marketing; Relationship marketing

Indexed keywords

EID: 60749100728     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495140802111927     Document Type: Article

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