Musings on Relevance and Rigor of Scholarly Research in Marketing

Journal of the Academy of Marketing Science

Volumn 31, Issue 4, 2003, Pages 368-376

  Rajan Varadarajan, P ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0142040831     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070303258240     Document Type: Review

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