Building donor relationships: An investigation into the use of relationship and database marketing by charity fundraisers

Service Industries Journal

Volumn 20, Issue 2, 2000, Pages 114-132

  Weir, Laura ^a   Hibbert, Sally ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

DATABASE; MARKETING; NONPROFIT ORGANIZATION;

EID: 0034101145     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/02642060000000023     Document Type: Article

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