How to Give and Receive: An Exploratory Study of Charitable Hybrids

Psychology and Marketing

Volumn 19, Issue 11, 2002, Pages 919-944

  Brady, Michael K ^a,d   Noble, Charles H ^b   Utter, Deborah J ^c   Smith, Gerald E ^a  

^a BOSTON COLLEGE   (United States)

^b University of Mississippi   (United States)

^c BOSTON UNIVERSITY   (United States)

^d BOSTON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036417475     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10044     Document Type: Article

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