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Volumn 24, Issue 1, 2002, Pages 15-23

Enhancing Students’ Role Identity As Marketing Majors

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EID: 84992831545     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475302241003     Document Type: Article
Times cited : (10)

References (17)
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  • 2
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  • 3
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    • Role-identity salience
    • Callero, Peter L. 1985. Role-identity salience. Social Psychology Quarterly 48 (September): 203-215.
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  • 4
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    • The construction and confirmation of identity in sport subcultures
    • Donnelly, Peter, and Kevin Young. 1988. The construction and confirmation of identity in sport subcultures. Sociology of Sport Journal 5: 223-240.
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    • Donnelly, P.1    Young, K.2
  • 6
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    • The effects of role evaluation and commitment on identity salience
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    • Hoelter, J.W.1
  • 7
    • 0000895744 scopus 로고
    • The structure of self-conception: Conceptualization and measurement
    • Hoelter, Jon W. 1985. The structure of self-conception: Conceptualization and measurement. Journal of Personality and Social Psychology 49 (5): 1392-1407.
    • (1985) Journal of Personality and Social Psychology , vol.49 , Issue.5 , pp. 1392-1407
    • Hoelter, J.W.1
  • 8
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    • Marketing the marketing major
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    • Hugstad, P.1
  • 9
    • 59249091431 scopus 로고
    • Mundane consumption and the self: A social-identity perspective
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    • (1993) Journal of Consumer Psychology , vol.2 , Issue.3 , pp. 209-235
    • Kleine, R.E.1    Schultz Kleine, S.2    Kernan, J.B.3
  • 10
    • 33644555598 scopus 로고    scopus 로고
    • Toward enhancing the quality and quantity of marketing majors
    • LaBarbera, Priscilla A., and Jeffrey S. Simonoff. 1999. Toward enhancing the quality and quantity of marketing majors. Journal of Marketing Education 21 (April): 4-13.
    • (1999) Journal of Marketing Education , vol.21 , pp. 4-13
    • LaBarbera, P.A.1    Simonoff, J.S.2
  • 11
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    • Meeting the challenges to undergraduate marketing education
    • Lamont, Lawrence M., and Ken Friedman. 1997. Meeting the challenges to undergraduate marketing education. Journal of Marketing Education 19 (fall): 17-30.
    • (1997) Journal of Marketing Education , vol.19 , pp. 17-30
    • Lamont, L.M.1    Friedman, K.2
  • 12
    • 0009026352 scopus 로고    scopus 로고
    • Investigating the undergraduate student decision-making process of selecting a business specialization: A comparison of marketing and nonmarketing business students
    • Newell, Stephen J., Philip A. Titus, and James S. West. 1996. Investigating the undergraduate student decision-making process of selecting a business specialization: A comparison of marketing and nonmarketing business students. Journal of Marketing Education 18 (fall): 57-67.
    • (1996) Journal of Marketing Education , vol.18 , pp. 57-67
    • Newell, S.J.1    Titus, P.A.2    West, J.S.3
  • 14
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    • Subcultures of consumption: An ethnography of the new bikers
    • Schouten, John W., and James H. McAlexander. 1995. Subcultures of consumption: An ethnography of the new bikers. Journal of Consumer Research 2 (June): 43-61.
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    • Some correlates of leisure identity salience: Three exploratory studies
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    • The construct of identity and its use in career theory and research
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    • Vondracek, F.W.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.