Make versus buy philanthropy: Managing firm-cause relationships for strategic and social benefit

Journal of Nonprofit and Public Sector Marketing

Volumn 19, Issue 2, 2008, Pages 69-90

  Peloza, John ^a   Hassay, Derek ^b  

^a SIMON FRASER UNIVERSITY   (Canada)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

Cause related marketing; Corporate philanthropy; Donations; Transaction cost analysis

Indexed keywords

EID: 60749116225     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v19n02_04     Document Type: Article

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