Swatch fever: An allegory for understanding the paradox of collecting

Psychology and Marketing

Volumn 14, Issue 5, 1997, Pages 495-509

  Long, Mary M ^a   Schiffman, Leon G ^b  

^a DREXEL UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039920142     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199708)14:5<495::AID-MAR4>3.0.CO;2-3     Document Type: Article

References (25)

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