Building brand equity through corporate societal marketing

Journal of Public Policy and Marketing

Volumn 21, Issue 1, 2002, Pages 78-89

  Hoeffler, Steve ^a   Keller, Kevin Lane ^a  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036015255     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.21.1.78.17600     Document Type: Article

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