The influence of cause-related marketing on consumer choice: Does one good turn deserve another?

Journal of the Academy of Marketing Science

Volumn 28, Issue 2, 2000, Pages 248-262

  Barone, Michael J ^a,d,e   Miyazaki, Anthony D ^b,d,f   Taylor, Kimberly A ^c,g  

^a IOWA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MIAMI   (United States)

^c FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^d UNIVERSITY OF SOUTH CAROLINA   (United States)

^e IOWA STATE UNIVERSITY   (United States)

^f UNIVERSITY OF MIAMI   (United States)

^g UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23044521244     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070300282006     Document Type: Article

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