A typology of consumer responses to cause-related marketing: From skeptics to socially concerned

Journal of Public Policy and Marketing

Volumn 17, Issue 2, 1998, Pages 226-238

  Webb, Deborah J ^a   Mohr, Lois A ^b  

^a OGLETHORPE UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032261297     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1177/074391569801700207     Document Type: Article

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