Predicting the lifetime durations of donors of charities

Journal of Nonprofit and Public Sector Marketing

Volumn 15, Issue 1-2, 2006, Pages 45-67

  Bennett, Roger ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Charities; Donor lifetime value; Fundraising; Helper's high; Involvement; Market segmentation; Relationship marketing

Indexed keywords

EID: 33746478506     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v15n01_03     Document Type: Article

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