Appealing to the unchurched: What attracts new members?

Journal of Nonprofit and Public Sector Marketing

Volumn 10, Issue 1, 2002, Pages 77-91

  Coleman, Barbara Carrick ^a  

^a AUGUSTA STATE UNIVERSITY   (United States)

Author keywords

Age segmentation; Assessment of church programs; Church marketing; Denominational loyalty; Exchange model; Relationship marketing; Sources of information

Indexed keywords

EID: 84901155334     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v10n01_06     Document Type: Article

References (13)

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