Comparing donor segments to a cause-based charity: The case of the American lung association

Journal of Nonprofit and Public Sector Marketing

Volumn 10, Issue 2, 2002, Pages 117-134

  Keyt, John C ^a   Yavas, Ugur ^b   Riecken, Glen ^c  

^a GARDNER WEBB UNIVERSITY   (United States)

^b East Tennessee State University   (India)

^c GEORGIA SOUTHERN UNIVERSITY   (United States)

Author keywords

Donation behavior; Health organizations; Importance performance analysis

Indexed keywords

EID: 84994118264     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v10n02_06     Document Type: Article

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