Charity affiliation as a determinant of product purchase decisions

Journal of Product & Brand Management

Volumn 9, Issue 4, 2000, Pages 255-270

  Bennett, Roger ^a   Gabriel, Helen ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Brands; Charities; Consumer behaviour; Fund raising; Image

Indexed keywords

EID: 84986077103     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420010344059     Document Type: Article

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