Using donor lifetime value to inform fundraising strategy

Nonprofit Management and Leadership

Volumn 12, Issue 1, 2001, Pages 25-38

  Sargeant, Adrian ^a  

^a NONE

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EID: 3042744478     PISSN: 10486682     EISSN: 15427854     Source Type: Journal    
DOI: 10.1002/nml.12103     Document Type: Article

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