Us versus them: The roles of organizational identification and disidentification in social marketing initiatives

Journal of Public Policy and Marketing

Volumn 21, Issue 1, 2002, Pages 26-36

  Bhattacharya, C B ^a   Elsbach, Kimberly D ^a  

^a BOSTON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036015256     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.21.1.26.17608     Document Type: Article

References (45)

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