When customers are members: Customer retention in paid membership contexts

Journal of the Academy of Marketing Science

Volumn 26, Issue 1, 1998, Pages 31-44

  Bhattacharya, C B ^a  

^a EMORY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032344641     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070398261004     Document Type: Article

References (9)

1. Aaker, David. 1994. "Building a Brand: The Saturn Story," California Management Review 36 (2): 114.
2. Allison, Paul. 1984. Event History Analysis. Beverly Hills, CA: Sage.
3. "ASAE's Top 100: Who Ranks Where in Terms of Membership and Staff Size?" 1994. Association Management 46 (May).
4. Belk, Russell W. 1988. "Possessions and the Extended Self." Journal of Consumer Research 15 (September): 139-168.
5. Bendapudi, Neeli, Surendra N. Singh, and Venkat Bendapudi. 1996. "Enhancing Helping Behavior: An Integrative Framework for Promotion Planning." Journal of Marketing 60 (3): 33-49.
6. Benjamin, Maynard H. 1993. "A Membership Management That Makes a Difference." Association Management, September, p. 26.
7. Bhattacharya, C. B., Hayagreeva Rao, and Mary Ann Glynn. 1995. "Understanding the Bond of Identification: An Investigation of Its Correlates Among Art Museum Members." Journal of Marketing 59 (October): 46-57.
8. Bolton, Ruth N. 1996. "Linking Customer Satisfaction to Loyalty and Revenues." Working Paper, University of Maryland, College Park, MD.
9. Campbell, Alexandra J., and David T. Wilson. 1996. "Managed Networks: Creating Strategic Advantage." In Networks in Marketing, Ed. Dawn Iacobucci. Thousand Oaks, CA: Sage.