Cause related marketing and corporate philanthropy in the privately held enterprise

Journal of Business Ethics

Volumn 17, Issue 14, 1998, Pages 1529-1539

  File, Karen Maru ^a   Prince, Russ Alan ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032338189     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1005869418526     Document Type: Review

References (41)

1. Adler, L.: 1966, 'Symbiotic Marketing', Harvard Business Review 44(6), 59-71.
2. Arlow, Peter and Martin J. Gannon: 1982, 'Social Responsiveness, Corporate Structure and Economic Performance', Academy of Management Review 7(2), 235-241.
3. Barnes, Nora Ganim and Debra A. Fitzgibbons: 1991, 'Business-Charity Links: Is Cause Related Marketing in Your Future?', Business Forum 16(4), 20-23.
4. Barnes, Nora Ganim: 1991, 'Joint Venture Marketing: A Strategy for the 1990s', Health Marketing Quarterly 9(1, 2), 23-36.
5. Berry, Leonard L. and A. Parasuraman: 1991, Marketing Services: Competing Through Quality (The Free Press, New York).
6. Biernacki, Patrick and Dan Waldorf: November 1981, 'Snowball Sampling: Problems and Techniques of Chain Referred Sampling', Sociological Methods and Research 10, 141-163.
7. Cermak, Dianne S. P., Karen File and Russ Alan Prince: 1991, 'Complaining and Praising in Nonprofit Exchanges: When Satisfaction Matters Less', Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 4, 180-187.
8. Cermak, Dianne S. P., Karen File and Russ Alan Prince: 1994, 'A Benefit Segmentation of the Major Donor Market', Journal of Business Research 29(2).
9. Chrisman, James J. and Richard W. Archer: 1984, 'Small Business Social Responsibility: Some Perceptions and Insights', American Journal of Small Business 9(2), 46-58.
10. Chrisman, James J. and Fred L. Fry: 1982, 'Public Versus Business Expectations: Two Views of Social Responsibility for Small Businesses', Journal of Small Business Management 20(1), 19-26.
11. Cordtz, Dan: 1990, 'Corporate Citizenship: No More Soft Touches', Financial World 159(11), 30-36.
12. Corkery, P. J.: 19890, 'What's In It For Me?', Business Month 134(5), 46-47.
13. Cornwall, Jeffrey R. and Don Gudmundson: 1988, 'Business Ethics and Decision-making: The Differences Between Small and Large Businesses', Entrepreneurship: A New Direction for Global Change, proceedings of the ICSB/USASBE Conference, pp. 58-62.
14. DiNitto, Emily: 1989, 'Marketing With a Conscience', Marketing Communications 14(5), 42-46.
15. Fadiman, Jeffrey A.: 1989, 'Should Smaller Firms Use Third World Methods To Enter Third World Markets: The Project Point Man Overseas', Journal of Business and Industrial Marketing 4(1), 17-28.
16. File, Karen, Russ Alan Prince and James Gillespie: 1993, 'Philanthropic Styles', Nonprofit Management and Leadership 3(3), 255-269.
17. Freund, Gerald: 1996, Narcissism and Philanthropy (Viking, New York).
18. Garrison, John R: 1990, 'A New Twist To Cause Marketing', Fund Raising Management 20(12), 40-44.
19. Henricks, Mark: 1991, 'Doing Well While Doing Good', Small Business Reports 16(11), 28-38.
20. Keim, G. D.: 1978, 'Managerial Behavior and the Social Responsibility Debate: Goals versus Constraints', Academy of Management Review 21, 47-54.
21. Kelly, Bill: 1991, 'Cause Related Marketing: Doing Well While Doing Good', Sales and Marketing Management 143(3), 60-65.
22. Kotler, Philip and Alan Andreason: 1991, Strategic Marketing for Nonprofit Organizations (Prentice Hall, Englewood Cliffs NJ).
23. Larson, Jan: May 1995, 'Sweet Charity', American Demographics, 68-72.
24. Macchiette, Bart and Abhijit Roy: 1993, 'Affinity Marketing: What Is It and How Does It Work', Journal of Product and Brand Management 2(1), 55-66.
25. Mendleson, Nicola and Michael J. Polonsky: 1995, 'Using Strategic Alliances to Develop Credible Green Marketing', Journal of Consumer Marketing 12(2), 4-18.
26. Nichols, Don: 1990, 'Promoting the Cause', Incentive 164(8), 28-31.
27. Odendahl, Teresa: 1990, Charity Begins at Home (Basic Books, New York).
28. Oldenberg, Don: 1992, 'Big Companies Plug Big Causes for Big Gains', Business and Society Review 8(3), 22-23.
29. Pasley, Kathleen A.: 1990, 'Cause-Related Marketing Bolsters Image', National Underwriter 94(34), 13, 38-39.
30. Paul, Karen and Steven D. Lyndenberg: 1992, 'Applications of Corporate Social Monitoring Systems: Types, Dimensions and Goals', Journal of Business Ethics 11(1), 1-10.
31. Rigney, Melanie and Julie Steenhuysen: 1991, 'Conscience Raising', Advertising Age 62(35), 19.
32. Robin, Donald P. and Eric Reidenbach: January 1987, 'Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Application', Journal of Marketing, 44-58.
33. Ross, John K., Mary Ann Stutts and Larry T. Patterson: 1991, 'Tactical Considerations for the Effective Use of Cause Related Marketing', Journal of Applied Business Research 7(2), 58-65.
34. Ross, John K., Larry T. Patterson and Mary Ann Stutts: 1992, 'Consumer Perceptions of Organizations That Use Cause-Related Marketing', Journal of the Academy of Marketing Science 20(1), 93-97.
35. Schiller, Zachary: December 5, 1988, 'Doing Well by Doing Good', Business Week, pp. 53, 57.
36. Shell, Adam: 1989, 'Cause Related Marketing: Big Risks, Big Potential', Public Relations Journal 45(7) 8, 13.
37. Smith, S. M. and D. S. Alcorn: 1991, 'Cause Related Marketing: A New Direction in the Marketing of Corporate Responsibility', Journal of Consumer Marketing 8(3), 19-35.
38. Varadarajan, P. Rajan and Anil Menon: 1988, 'Cause Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy', Journal of Marketing 52(3), 58-74.
39. Varadarajan, P. Rajan and Anil Menon: 1989, 'Cause Related Marketing', Incentive 163(2), 30-34.
40. Wilson, Erika: July 1980, 'Social Responsibility of Business: What are the Small Business Perspectives?', Journal of Small Business Management 17-24.
41. Zbar, Jeffrey D.: 1993, 'Wildlife Takes Center Stage as Cause-Related Marketing Becomes a $250 Million Show for Companies', Advertising Age 64(27), SS1-SS6.