Franchise relocation and sport introduction: A sports marketing case study of the Carolina Hurricanes’ fan adoption plan

Journal of Services Marketing

Volumn 13, Issue 6, 1999, Pages 469-480

  Kelley, Scott W ^a   Hoffman, K Douglas ^b   Carter, Sheila ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b Veterinary Dentistry and Oral Surgery   (United States)

^c Marketing Manager   (United States)

Author keywords

Franchising; Leisure; Marketing strategy; Services marketing; Sport

Indexed keywords

EID: 84986106036     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049910298748     Document Type: Article

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