Can the Overcommercialization of Cause-Related Marketing Harm Society?

Journal of Macromarketing

Volumn 21, Issue 1, 2001, Pages 8-22

  Polonsky, Michael Jay ^a   Wood, Greg ^b  

^a VICTORIA UNIVERSITY   (Australia)

^b DEAKIN UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992830878     PISSN: 02761467     EISSN: None     Source Type: Journal    
DOI: 10.1177/0276146701211002     Document Type: Article

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