Leveraging customer information to develop sequential communication strategies: A case study of charitable-giving behavior

Journal of Advertising Research

Volumn 42, Issue 4, 2002, Pages 23-33

  Peltier, James W ^a   Schibrowsky, John A ^b   Schultz, Don E ^c  

^a UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

^b UNIVERSITY OF NEVADA   (United States)

^c NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22144481550     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/jar-42-4-23-41     Document Type: Article

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