How Does Culture Improve Consumer Engagement in CSR Initiatives? the Mediating Role of Motivational Attributions

Corporate Social Responsibility and Environmental Management

Volumn 24, Issue 6, 2017, Pages 620-633

  Hur, Won Moo ^a   Kim, Yeonshin ^b  

^a Pukyong National University   (South Korea)

^b Myong Ji University   (South Korea)

Author keywords

attributions; collectivism; corporate social responsibility; CSR consumer perceptions; masculinity; mediation effect

Indexed keywords

EID: 85020165953     PISSN: 15353958     EISSN: 15353966     Source Type: Journal    
DOI: 10.1002/csr.1432     Document Type: Article

References (106)

1. Agudo-Valiente JM, Garéc-Ayerbe C, Salvador-Figueras M. 2015. Corporate social performance and stakeholder dialogue management. Corporate Social Responsibility and Environmental Management 22(1): 13–31.
2. Akaah IP. 1992. Social inclusion as a marketing ethics correlate. Journal of Business Ethics 11(8): 599–608.
3. Barone MJ, Miyazaki AD, Taylor KA. 2000. The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Journal of the Academy of Marketing Science 28(2): 248–263.
4. Barone MJ, Norman AT, Miyazaki AD. 2007. Consumer response to retailer use of cause-related marketing: Is more fit better? Journal of Retailing 83(4): 437–445.
5. Batson CD. 1998. Altruism and prosocial behavior. In Handbook of Social Psychology Gilbert DT, Fiske ST, Lindzey G (eds). McGraw-Hill: Boston, MA.
6. Berens G, van Riel CB, van Bruggen GH. 2005. Corporate associations and consumer product responses: The moderating role of corporate brand dominance. Journal of Marketing 69(3): 35–48.
7. Bigné E, Currás-Pérez R, Aldás-Manzano J. 2012. Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception. European Journal of Marketing 46(3/4): 575–594.
8. Blodgett JG, Lu LC, Rose GM, Vitell SJ. 2001. Ethical sensitivity to stakeholder interests: A cross-cultural comparison. Journal of the Academy of Marketing Science 29(2): 190–202.
9. Boush DM, Friestad M, Rose GM. 1994. Adolescent skepticism toward TV advertising and knowledge of advertiser tactics. Journal of Consumer Research 21(1): 165–175.
10. Brislin RW. 1970. Back-translation for cross-cultural research. Journal of Cross-Cultural Psychology 1(3): 195–216.
11. Brown TJ, Dacin PA. 1997. The company and the product: Corporate associations and consumer product responses. Journal of Marketing 61(1): 68–84.
12. Campbell M, Kirmani A. 2000. Consumers' use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agent. Journal of Consumer Research 27(1): 69–83.
13. Chang C, Ding CG. 1995. The influence of culture on industrial buying selection criteria in Taiwan and Mainland China. Industrial Marketing Management 24(4): 277–284.
14. Choi J, Chang YK, Li YJ, Jang MG. 2016. Doing good in another neighborhood: Attributions of CSR motives depend on corporate nationality and cultural orientation. Journal of International Marketing 24(4): 82–102.
15. Christie PMJ, Kwon IWG, Stoeberl PA, Baumhart R. 2003. A cross-cultural comparison of ethical attitudes of business managers: India, Korea and the United States. Journal of Business Ethics 46(3): 263–287.
16. Churchill GA. 1996. Basic Marketing Research. Dryden Press: New York, NY.
17. Cohen JR, Pant LW, Sharp DJ. 1992. Cultural and socioeconomic constraints on international codes of ethics: Lessons from accounting. Journal of Business Ethics 11(9): 687–700.
18. Crane A, Matten D. 2004. Questioning the domain of the business ethics curriculum. Journal of Business Ethics 54(4): 357–369.
19. Creyer EH, Ross WT. 1997. The influence of firm behavior on purchase intention: Do consumers really care about business ethics? Journal of Consumer Marketing 14(6): 421–432.
20. Cui Y, Trent ES, Sullivan PM, Matiru GN. 2003. Cause-related marketing: How generation Y responds. International Journal of Retail & Distribution Management 31(6): 310–320.
21. De Gilder D, Schuyt TN, Breedijk M. 2005. Effects of an employee volunteering program on the work force: The ABN-AMRO Case. Journal of Business Ethics 61(2): 143–152.
22. Du S, Battacharya CB, Sen S. 2007. Reaping relational rewards from corporate social responsibility: The role of competitive positioning. International Journal of Research in Marketing 24(3): 224–241.
23. Ellen PS, Mohr LA, Webb DJ. 2000. Charitable programs and the retailer: Do they mix? Journal of Retailing 76(3): 393–406.
24. Ellen PS, Webb DJ, Mohr LA. 2006. Building corporate associations: Consumer attributions for corporate social responsibility programs. Journal of the Academy of Marketing Science 34: 147–157.
25. Fornell C, Larcker DF. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18(1): 39–50.
26. Gilbert DT, Malone PS. 1995. The correspondence bias. Psychological Bulletin 117(1): 21–38.
27. Godfrey PC. 2005. The relationship between corporate philanthropy and shareholder wealth: A risk management perspective. Academy of Management Review 30(4): 777–798.
28. Gond J, Akremi AE, Swaen V, Babu N. 2017. The psychological microfoundations of corporate social responsibility: A person-centric systematic review. Journal of Organizational Behavior 38(4): 225–246.
29. Groza MD, Pronschinske MR, Walker M. 2011. Perceived organizational motives and consumer responses to proactive and reactive CSR. Journal of Business Ethics 102(4): 639–652.
30. Hayes AF. 2013. Introduction to Mediation, Moderation, and Conditional Process Analysis: A regression-based approach. New York, NY: Guilford.
31. Hayes AF. 2015. An index and test of linear moderated mediation. Multivariate Behavioral Research 50(1): 1–22.
32. Ho FN, Wang H, Vitell SJ. 2012. A global analysis of corporate social performance: The effects of cultural and geographic environments. Journal of Business Ethics 107(4): 423–433.
33. Hoeffler S, Keller KL. 2002. Building brand equity through corporate societal marketing. Journal of Public Policy & Marketing 21(1): 78–89.
34. Hofman PS, Newman A. 2014. The impact of perceived corporate social responsibility on organizational commitment and the moderating role of collectivism and masculinity: Evidence from China. The International Journal of Human Resource Management 25(5): 631–652.
35. Hofstede G. 1980. Culture and organizations. International Studies of Management & Organization 10(4): 15–41.
36. Hofstede G. 1984. Culture's consequences: International differences in work-related values. Sage: Beverly Hills, CA.
37. Hunt SD, Vitell SJ. 1986. A general theory of marketing ethics. Journal of Macromarketing 8(1): 5–16.
38. Hunt SD, Vitell SJ. 1993. The general theory of marketing ethics: A retrospective and revision. In Ethics in Marketing, Smith NC, Quelch JA (eds). Irwin: Homewood, IL; 775–784.
39. Hur WM, Kim H, Jang JH. 2016. The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes. Corporate Social Responsibility and Environmental Management 23(6): 345–357.
40. Hur WM, Kim H, Woo J. 2014. How CSR leads to corporate brand equity: Mediating mechanisms of corporate brand credibility and reputation. Journal of Business Ethics 125(1): 75–86.
41. Hur WM, Moon TW, Ko SH. In press. How employees' perceptions of CSR increase employee creativity: Mediating mechanisms of compassion at work and intrinsic motivation. Journal of Business Ethics 1–16. DOI: https://doi.org/10.1007/s10551-016-3321-5
42. Izraeli D. 1988. Ethical beliefs and behavior among managers: A cross-cultural perspective. Journal of Business Ethics 7(4): 263–271.
43. Joyner BE, Payne D. 2002. Evolution and implementation: A study of values, business ethics and corporate social responsibility. Journal of Business Ethics 41(4): 297–311.
44. Katz JP, Swanson DL, Nelson LK. 2001. Culture-based expectations of corporate citizenship: A propositional framework and comparison of four cultures. The International Journal of Organizational Analysis 9(2): 149–171.
45. Kim S, Lee YJ. 2012. The complex attribution process of CSR motives. Public Relations Review 38(1): 168–170.
46. Kim SY, Reber BH. 2008. Public relations' place in corporate social responsibility: Practitioners define their role. Public Relations Review 34(4): 337–342.
47. Kim Y, Kim SY. 2010. The influence of cultural values on perceptions of corporate social responsibility: Application of Hofstede's dimensions to Korean public relations practitioners. Journal of Business Ethics 91(4): 485–500.
48. Klein J, Dawar N. 2004. Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis. International Journal of Research in Marketing 21(3): 203–217.
49. Kluckhohn FR, Strodtbeck FL. 1961. Variations in Value Orientations. Row, Peterson: Evanston, IL.
50. Lai C, Chiu C, Yang C, Pai D. 2010. The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation. Journal of Business Ethics 95(3): 457–469.
51. Lee H, Park TK, Moon HK, Yang YH, Kim C. 2009. Corporate philanthropy, attitude toward corporations, and purchase intentions: A South Korea study. Journal of Business Research 62(10): 939–946.
52. Lindgreen A, Valerie S, Francois M. 2009a. Introduction: Corporate social responsibility implementation. Journal of Business Ethics 85(2): 251–256.
53. Lindgreen A, Valerie S, Wesley JJ. 2009b. Corporate social responsibility: An empirical investigation of US organizations. Journal of Business Ethics 85(2): 303–323.
54. Luo X, Bhattacharya CB. 2006. Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing 7(4): 1–18.
55. Luo X, Bhattacharya CB. 2009. The debate over doing good: Corporate social performance, strategic marketing levers, and firm-idiosyncratic risk. Journal of Marketing 73(6): 198–213.
56. MacPhail F, Bowles P. 2009. Corporate social responsibility as support for employee volunteers: Impacts, gender puzzles and policy implications in Canada. Journal of Business Ethics 84(3): 405–416.
57. Maignan I. 2001. Consumers' perceptions of corporate social responsibilities: A cross-cultural comparison. Journal of Business Ethics 30(1): 57–72.
58. Maignan I, Ferrell OC. 2000. Measuring corporate citizenship in two countries: The case of the United States and France. Journal of Business Ethics 23(3): 283–297.
59. Maignan I, Ferrell OC. 2001. Antecedents and benefits of corporate citizenship: An investigation of French businesses. Journal of Business Research 51(1): 37–51.
60. Maignan I, Ferrell OC, Hult GTM. 1999. Corporate citizenship: Cultural antecedents and business benefits. Journal of the Academy of Marketing Science 27(4): 455–469.
61. Mandhachitara R, Poolthong Y. 2011. A model of customer loyalty and corporate social responsibility. Journal of Service Marketing 25(2): 122–133.
62. Marin L, Ruiz S, Rubio A. 2009. The role of identity salience in the effects of corporate social responsibility on consumer behavior. Journal of Business Ethics 84(1): 65–78.
63. Martin JN, Nakayama TK. 2000. Intercultural Communication in Contexts. Mayfield: London.
64. Marín L, Cuestas PJ, Román S. 2016. Determinants of consumer attributions of corporate social responsibility. Journal of Business Ethics 138(2): 247–260.
65. Matten D. 2006. Why do companies engage in corporate social responsibility? Background, reasons and basic concepts. In The ICCA Handbook on Corporate Social Responsibility, Hennigfeld J, Pohl M, Tolhurst N (eds). Wiley: West Sussex; 3–46.
66. Menon S, Kahn BE. 2003. Corporate sponsorship of philanthropic activities: When do they impact perception of sponsor brand? Journal of Consumer Psychology 13(3): 316–327.
67. Mohr LA, Webb DJ, Harris KE. 2001. Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior. Journal of Consumer Affairs 35(1): 45–72.
68. Murray KB, Vogel CM. 1997. Using a hierarchy of effects approach to gauge the effectiveness of CSR to general goodwill towards the firm: Financial versus nonfinancial impacts. Journal of Business Research 38(2): 141–159.
69. Nunnally JC. 1978. Psychometric Theory. McGraw-Hill: New York, NY.
70. Panagopoulos NG, Rapp AA, Vlachos PA. 2016. I think they think we are good citizens: Meta-perceptions as antecedents of employees' reactions to corporate social responsibility. Journal of Business Research 69(8): 2781–2790.
71. Parguel B, Benoit-Moreau F, Larceneux F. 2011. How sustainability ratings might deter‘greenwashing’: A closer look at ethical corporate communication. Journal of Business Ethics 102(1): 15–28.
72. Peabody D. 1985. National Characteristics, 9. Editions de la Maison des Sciences de l'Homme: Paris.
73. Pérez A, del Bosque IR. 2013. Customer personal features as determinants of the formation process of corporate social responsibility perceptions. Psychology and Marketing 30(10): 903–917.
74. Pérez A, del Bosque IR. 2015a. How customers construct corporate social responsibility images: Testing the moderating role of demographic characteristics. BRQ Business Research Quarterly 18(2): 127–141.
75. Pérez A, del Bosque IR. 2015b. How customer support for corporate social responsibility influences the image of companies: Evidence from the banking industry. Corporate Social Responsibility and Environmental Management 22(3): 155–168.
76. Perrini F, Castaldo S, Misani N, Tencati A. 2010. The impact of corporate social responsibility associations on trust in organic products marketed by mainstream retailers: A study of Italian consumers. Business Strategy and the Environment 19(8): 512–526.
77. Petkus E, Woodruff RB. 1992. A model of the socially responsible decision-making process in marketing: Linking decision makers and stakeholders. In Proceedings of the winter 1992 American Marketing Association, Allen CT, John DR (eds). American Marketing Association: Chicago, IL; 154–161.
78. Podsakoff PM, MacKenzie SB, Podsakoff NP. 2012. Sources of method bias in social science research and recommendations on how to control it. Annual Review of Psychology 63: 539–569.
79. Porter ME, Kramer MR. 2004. Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review 84(12): 5–12.
80. Preacher KJ, Rucker DD, Hayes AF. 2007. Addressing moderated mediation hypotheses: Theory, methods, and prescriptions. Multivariate Behavioral Research 42(1): 185–227.
81. Puohiniemi M. 1995. Values, consumer attitudes and behavior. An application of Schwartz's value theory to the analysis of consumer behavior and attitudes in two national samples. University of Helsinki, Department of Social Psychology: Helsinki.
82. Rawwas MYA, Patzer G, Vitell SJ. 1998. A cross-cultural investigation of the ethical values of consumers: The potential effect of war and civil disruption. Journal of Business Ethics 17(4): 435–448.
83. Rawwas MYA, Swaidan Z, Oyman M. 2005. Consumer ethics: A cross-cultural study of the ethical beliefs of Turkish and American consumers. Journal of Business Ethics 57(2): 183–195.
84. Rifon NJ, Choi SM, Trimble CS, Li H. 2004. Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive. Journal of Advertising 33: 29–42.
85. Scholtens B, Dam L. 2007. Cultural values and international differences in business ethics. Journal of Business Ethics 75(3): 273–284.
86. Schultz PW, Zelezny L. 1999. Values as predictors of environmental attitudes: Evidence for consistency across 14 countries. Journal of Environmental Psychology 19(3): 255–265.
87. Sen S, Bhattacharya CB. 2001. Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research 38(2): 225–243.
88. Sen S, Bhattacharya CB, Korschun D. 2006. The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment. Journal of the Academy of Marketing Science 34(2): 158–166.
89. Simmons C, Becker-Olsen K. 2004. When do social sponsorship enhance or dilute equity? Fit, message source and the persistence of effect. Advances in Consumer Research 29(1): 287–289.
90. Singhapakdi A, Rawwas MYA, Marta JK, Ahmed MI. 1999. A cross-cultural study of consumer perceptions about marketing ethics. Journal of Consumer Marketing 16(3): 257–272.
91. Su SH. 2006. Cultural differences in determining the ethical perception and decision-making of future accounting professionals: A comparison between accounting students from Taiwan and the United States. Journal of American Academy of Business 9(1): 147–158.
92. Thorne L, Saunders SB. 2002. The socio-cultural embeddedness of individuals' ethical reasoning in organizations (cross-cultural ethics). Journal of Business Ethics 35(1): 1–14.
93. Triandis HC. 1989. The self and social behavior in differing cultural contexts. Psychological Review 96(3): 506–520.
94. Turban DB, Greening DW. 1997. Corporate social performance and organizational attractiveness to prospective employees. Academy of Management Journal 40(3): 658–672.
95. Vanhamme J, Grobben B. 2009. Too good to be true! The effectiveness of CSR history in countering negative publicity. Journal of Business Ethics 85(S2): 273–283.
96. Vitell SJ, Nwachukwu SL, Barnes JH. 1993. The effects of culture on ethical decision-making: An application of Hofstede's typology. Journal of Business Ethics 12(10): 753–760.
97. Vitell SJ, Paolillo JGP, Thomas JL. 2003. The perceived role of ethics and social responsibility: A study of marketing professionals. Business Ethics Quarterly 13(1): 63–86.
98. Vlachos PA, Panagopoulos NG, Rapp AA. 2013. Feeling good by doing good: Employee CSR-induced attributions, job satisfaction, and the role of charismatic leadership. Journal of Business Ethics 118(3): 577–588.
99. Wagner T, Lutz RJ, Barton AW. 2009. Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions. Journal of Marketing 73(6): 77–91.
100. Walker M, Heere B, Parent MM, Drane D. 2010. Social responsibility and the Olympic Games: The mediating role of consumer attributions. Journal of Business Ethics 95(4): 659–680.
101. Webb DJ, Mohr LA. 1998. A typology of consumer responses to cause-related marketing: From skeptics to socially concerned. Journal of Public Policy & Marketing 17(2): 226–238.
102. Williams G, Zinkin J. 2008. The effect of culture on consumers' willingness to punish irresponsible corporate behaviour: Applying Hofstede's typology to the punishment aspect of corporate social responsibility. Business Ethics: A European Review 17(2): 210–226.
103. Wood JA, Longenecker JG, McKinney JA, Moore CW. 1988. Ethical attitudes of students and business professionals: A study of moral reasoning. Journal of Business Ethics 7(4): 249–257.
104. Yoo B, Donthu N. 2002. The effects of marketing education and individual cultural values on marketing ethics of students. Journal of Marketing Education 24(2): 92–103.
105. Yoo B, Donthu N, Lenartowicz T. 2011. Measuring Hofstede's five dimensions of cultural values at the individual level: Development and validation of CVSCALE. Journal of International Consumer Marketing 23(3–4): 193–210.
106. Yoon Y, Gürhan-Canli Z, Schwarz N. 2006. The effect of corporate social responsibility (CSR) activities on companies with bad reputations. Journal of Consumer Psychology 16(4): 377–390.