"too good to be true!". the Effectiveness of CSR history in countering negative publicity

Journal of Business Ethics

Volumn 85, Issue SUPPL. 2, 2009, Pages 273-283

  Vanhamme, Joëlle ^a,b   Grobben, Bas ^a,c  

^a ERASMUS UNIVERSITY   (Netherlands)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^c Henkel Benelux BV ^*  (Netherlands)

Author keywords

Crisis communication; CSR history; Negative publicity; Reputation; Skepticism

Indexed keywords

EID: 63349086955     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-008-9731-2     Document Type: Article

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