Measuring hofstede's five dimensions of cultural values at the individual level: Development and validation of CVSCALE

Journal of International Consumer Marketing

Volumn 23, Issue 3-4, 2011, Pages 193-210

  Yoo, Boonghee ^a   Donthu, Naveen ^b   Lenartowicz, Tomasz ^c  

^a HOFSTRA UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

^c FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

Collectivism individualism; Cultural values; Culture; Geert hofstede; Individual level; Long term orientation; Masculinity femininity; Power distance; Scale development; Uncertainty avoidance

Indexed keywords

EID: 79960548579     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530.2011.578059     Document Type: Article

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