Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR

Journal of Business Ethics

Volumn 102, Issue 4, 2011, Pages 639-652

  Groza, Mark D ^a   Pronschinske, Mya R ^b   Walker, Matthew ^c  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

^b UNIVERSITY OF WYOMING   (United States)

^c UNIVERSITY OF FLORIDA   (United States)

Author keywords

consumer attributions; corporate communications; corporate social responsibility; CSR strategy; information source

Indexed keywords

EID: 84860389089     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-011-0834-9     Document Type: Article

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