The role of identity salience in the effects of corporate social responsibility on consumer behavior

Journal of Business Ethics

Volumn 84, Issue 1, 2009, Pages 65-78

  Marin, Longinos ^a   Ruiz, Salvador ^a   Rubio, Alicia ^a  

^a NONE

Author keywords

Consumer behavior; Corporate social responsibility; Identification; Identity attractiveness; Relationship marketing

Indexed keywords

EID: 57349177031     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-008-9673-8     Document Type: Article

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