Consumers' use of Persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agent

Journal of Consumer Research

Volumn 27, Issue 1, 2000, Pages 69-83

  Campbell, Margaret C ^a   Kirmani, Amna ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034343675     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/314309     Document Type: Article

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