The complex attribution process of CSR motives

Public Relations Review

Volumn 38, Issue 1, 2012, Pages 168-170

  Kim, Sora ^a   Lee, Yoon Joo ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b UNIVERSITY OF SOUTHERN INDIANA   (United States)

Author keywords

Corporate social responsibility; Issue engagement; Perceived CSR motives

Indexed keywords

EID: 84856666248     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2011.09.024     Document Type: Article

References (4)

1. Ellen P.S., Webb D.J., Mohr L.A. Building corporate associations: Consumer attributions for corporate socially responsible programs. Journal of the Academy of Marketing Science 2006, 34:147-157.
2. Forehand M.R., Grier S. When is honesty the best policy? The effect of stated company intent on consumer skepticism. Journal of Consumer Psychology 2003, 13(3):347-356.
3. Sinclair J., Irani T. Advocacy advertising for biotechnology. Journal of Advertising 2005, 34(3):59-73.
4. Yoon Y., Gurhan-Canli Z., Schwarz N. The effect of corporate social responsibility (CSR) activities on companies with bad reputations. Journal of Consumer Psychology 2006, 16(4):377-390.