The influence of firm behavior on purchase intention: Do consumers really care about business ethics?

Journal of Consumer Marketing

Volumn 14, Issue 6, 1997, Pages 421-430

  Creyer, Elizabeth H ^a   Ross Jr , William T ^b  

^a UNIVERSITY OF ARKANSAS   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Codes of practice; Consumer behaviour; Corporate image; Ethics

Indexed keywords

EID: 0007257205     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769710185999     Document Type: Article

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