Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?

Journal of Consumer Psychology

Volumn 13, Issue 3, 2003, Pages 316-327

  Menon, Satya ^a   Kahn, Barbara E ^b  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141639682     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/S15327663JCP1303_12     Document Type: Article

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