The Role of Gender Differences in the Impact of CSR Perceptions on Corporate Marketing Outcomes

Corporate Social Responsibility and Environmental Management

Volumn 23, Issue 6, 2016, Pages 345-357

  Hur, Won Moo ^a   Kim, Hanna ^b   Jang, Joon Hyo ^a  

^a Pukyong National University   (South Korea)

^b Chungnam National University   (South Korea)

Author keywords

business sustainability; corporate brand equity; corporate distrust; corporate hypocrisy; corporate social responsibility (CSR) perception; gender difference

Indexed keywords

EID: 84936803981     PISSN: 15353958     EISSN: 15353966     Source Type: Journal    
DOI: 10.1002/csr.1380     Document Type: Article

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