Corporate philanthropy, attitude towards corporations, and purchase intentions: A South Korea study

Journal of Business Research

Volumn 62, Issue 10, 2009, Pages 939-946

  Lee, Hanjoon ^a,b   Park, TaeKyu ^c   Moon, Hyoung Koo ^d   Yang, YongHee ^e   Kim, Chankon ^f  

^a WESTERN MICHIGAN UNIVERSITY   (United States)

^b Sejong University   (South Korea)

^c Yonsei University   (South Korea)

^d Korea University   (South Korea)

^e Hoseo University   (South Korea)

^f SAINT MARY S UNIVERSITY   (Canada)

Author keywords

Attitudes; Corporate philanthropy; Korea; Motives; Stakeholders

Indexed keywords

EID: 67649556679     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.08.007     Document Type: Article

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