Implementing the marketing concept in travel organizations: The important moderating influence of perceived organizational support

Journal of Hospitality and Leisure Marketing

Volumn 18, Issue 7, 2009, Pages 692-717

  Herington, Carmel ^a   Weaven, Scott ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Customer service ability; Loyalty; Market orientation; Perceived organizational support; Travel industry

Indexed keywords

EID: 85010509573     PISSN: 19368623     EISSN: 15410897     Source Type: Journal    
DOI: 10.1080/19368620903170232     Document Type: Article

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