Market orientation and corporate success: findings from Germany

European Journal of Marketing

Volumn 30, Issue 8, 1996, Pages 59-74

  Fritz, Wolfgang ^a  

^a TECHNICAL UNIVERSITY OF BRAUNSCHWEIG   (Germany)

Author keywords

Corporate strategy; Germany; Market orientation; Strategic management; Success

Indexed keywords

EID: 0001942405     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610130106     Document Type: Article

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