Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness

Journal of the Academy of Marketing Science

Volumn 34, Issue 1, 2006, Pages 63-73

  Menguc, Bulent ^a   Auh, Seigyoung ^b  

^a BROCK UNIVERSITY   (Canada)

^b Yonsei University   (South Korea)

Author keywords

Dynamic capabilities perspective; Firm performance; Innovativeness; Market orientation; Resource based view of the firm

Indexed keywords

EID: 30444437880     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305281090     Document Type: Review

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