Identifying the success factors of web-based marketing strategy: An investigation of convention and visitors bureaus in the United States

Journal of Travel Research

Volumn 44, Issue 3, 2006, Pages 239-249

  Wang, Youcheng ^a   Fesenmaier, Daniel R ^b  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Convention and visitors bureaus; Information technology; Internet marketing; Success factors

Indexed keywords

INFORMATION TECHNOLOGY; MARKETING; STRATEGIC APPROACH; TOURISM ECONOMICS; WORLD WIDE WEB;

NORTH AMERICA; UNITED STATES;

EID: 33646238263     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287505279007     Document Type: Article

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