The impact of marketing/HR interactions on marketing strategy implementation

European Journal of Marketing

Volumn 38, Issue 1-2, 2004, Pages 73-98

  Chimhanzi, Jacqueline ^a  

^a ABERYSTWYTH UNIVERSITY   (United Kingdom)

Author keywords

Human resource management; Interface management; Marketing strategy; Services; United Kingdom

Indexed keywords

EID: 33745460729     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410511131     Document Type: Article

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