Market orientation, service quality and business profitability: A conceptual model and empirical evidence

Journal of Services Marketing

Volumn 12, Issue 4, 1998, Pages 246-264

  Chang, Tung Zong ^a   Chen, Su Jane ^b  

^a METROPOLITAN STATE UNIVERSITY OF DENVER   (United States)

^b UNIVERSITY OF WISCONSIN EAU CLAIRE   (United States)

Author keywords

Competitive advantage; Market orientation; Profitability; Service quality; Services marketing; Stockbrokers

Indexed keywords

EID: 84986014797     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049810226937     Document Type: Article

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