Creating and Diffusing a Technology Champion Course

Journal of Marketing Education

Volumn 26, Issue 3, 2004, Pages 208-225

  Granitz, Neil ^a   Hugstad, Paul ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

course; diffusing technology; Internet marketing; knowledge; skills; technology champion

Indexed keywords

EID: 84990328158     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475304268777     Document Type: Article

References (176)

1. Adrian, C. Mitchell, and G. Dean Palmer. 1999. Toward a model for understanding and improving educational quality in the Principles of Marketing course. Journal of Marketing Education 21 (April): 25-33.
2. Alam, Ian. 2002. An exploratory investigation of user involvement in new service development. Journal of the Academy of Marketing Science 30 (Summer): 250-261.
3. Alam, Ian, and Chad Perry. 2002. A customer-oriented new service development process. Journal of Services Marketing 16 (6): 515-534.
4. American Marketing Association (AMA). 2003. Mission statement. Chicago: Marketing Power Inc. http://www.marketingpower.com/live/content.php?Item_ID=424URL=content.php?Item_ID=424 (accessed August 7, 2003).
5. Antia, K., and D. Everatt. 1999. Looks.com (a): A grey issue. Ivey Publishing, no. 9B00A012. http://www1.ivey.ca/cases/.
6. Armstrong, Arthur, and John Hagel. 1996. The real value of on-line communities. Harvard Business Review 74 (May-June): 134-141.
7. Arora, Raj, and Charles Stoner. 1992. The importance of skills of MBA students seeking marketing positions: An employer’s perspective. Journal of Marketing Education 14 (Summer): 2-9.
8. Association to Advance Collegiate Schools of Business (AACSB). 2003. Affinity groups. St. Louis, MO: Association to Advance Collegiate Schools of Business. http://www.aacsb.edu/communities/affinitygroups/about.asp (accessed August 7, 2003).
9. Atwong, Catherine T., and Paul S. Hugstad. 1997. Internet technology and the future of marketing education. Journal of Marketing Education 19 (Fall): 44-55.
10. Atwong, Catherine T., Irene Lange, Les Doak, and Tolvo S. Alijo. 1996. How collaborative learning spans the globe. Marketing News, 12August,20.
11. Barber, Clifford S., Norm Boin, Douglas C. Cerf, and Teresa A. Swartz. 2001. The role of marketing in an integrative curriculum. Journal of Marketing Education 23 (December): 240-248.
12. Benbunan-Fich, Raquel, Hector R. Lozada, Stephen Pirog, Randi Priluck, and Joseph Wisenblit. 2001. Integrating information technology into the marketing curriculum: A pragmatic paradigm. Journal of Marketing Education 23 (April): 5-15.
13. Berry, Leonard. 1993. Our roles as educators: Present and future. Journal of Marketing Education 15 (Fall): 3-8.
14. Bobbitt, L. Michelle, Scott A. Inks, Katie J. Kemp, and Donna T. Mayo. 2000. Integrating marketing courses to enhance team-based experiential learning. Journal of Marketing Education 22 (April): 5-14.
15. Bren, Barbara, Beth Hillemann, and Victoria Topp. 1998. Effectiveness of hands-on instruction of electronic resources. Research Strategies 16 (1): 41-51.
16. Brookfield, Stephen D. 1995. Developing critical thinkers: Challenging adults to explore alternative ways of thinking and acting. Buckingham, UK: Open University Press.
17. Brown, Shona L., and Kathleen M. Eisenhardt. 1995. Product development: Past research, present findings and future directions. Academy of Management Review 20 (April): 343-378.
18. Burgelman, Robert A. 1983. A process model of internal corporate venturing in the diversified major firm. Administrative Science Quarterly 28 (June): 223-244.
19. Byrne, John A. 1993. The horizontal corporation. Business Week, 20 December, 76-81.
20. Castleberry, Stephen B. 2001.Using secondary data in marketing research: A project that melds Web and off-Web sources. Journal of Marketing Education 23 (December): 195-203.
21. Celsi, Richard L., and Mary Wolfinbarger. 2002. Discontinuous classroom innovation: Waves of change for marketing education. Journal of Marketing Education 24 (April): 64-72.
22. Chakrabarti, Alok. 1974. The role of champion in product innovation. California Management Review 17 (Winter): 58-62.
23. Chandrashekaran, Murali, Beth A. Walker, James C. Ward, and Peter H. Reingen. 1996. Modeling individual preference evolution and choice in a dynamic group setting. Journal of Marketing Research 33 (May): 211-223.
24. Chandy, Rajesh K., and Gerard J. Tellis. 1998. Organizing for radical product innovation: The overlooked role of willingness to cannibalize. Journal of Market Research 35 (November): 474-487.
25. Chapman, Kenneth J., and Stuart Van Auken. 2001. Creating positive group project experiences: An examination of the role of the instructor on students’ perceptions of group projects. Journal of Marketing Education 23 (August): 117-127.
26. Chonko, Lawrence B. 1993. Business school education: Some thoughts and recommendations. Marketing Education Review 3 (Spring): 1-9.
27. Chonko, Lawrence B., and Marjorie J. Caballero. 1991. Marketing madness, or how marketing departments think they’re in two places at once, when they’re not anywhere at all. Journal of Marketing Education 13 (Spring): 14-25.
28. Clarke, Irvine, and Theresa B. Flaherty. 2002. Teaching internationally: Matching part-time MBA instructional tools to host country student preferences. Journal of Marketing Education 24 (3): 233-242.
29. Clarke, Julia, and Monica Gibson-Sweet. 1998. Enterprising futures: Training and education for small business. Education and Training 40 (2-3): 102-108.
30. Click Z. n.d. Click Z: Internet statistics and demographers. http://www.cyberatlas.com.
31. Cooper, Marjorie J., and Terry W. Loe. 2000. Using the theory of constraints’ thinking process to improve problem-solving skills in marketing. Journal of Marketing Education 22 (August): 137-146.
32. Craig, Angie, and Susan Hart. 1992. Where to now in new product development research? European Journal of Marketing 26 (11): 93-103.
33. Crosby, Olivia. 2002. Informational interviewing: Get the inside scoop on careers. Occupational Outlook Quarterly 46 (Summer): 32-37.
34. Daly, Shawn. 2001. Student-operated Internet businesses: True experiential learning in entrepreneurship and retail management. Journal of Marketing Education 23 (December): 204-215.
35. Davis, Richard, Shekhar Misra, and Stuart Van Auken. 2002. A gap analysis approach to marketing curriculum assessment: A study of skills and knowledge. Journal of Marketing Education 24 (December): 218-224.
36. Day, Diana. 1994. Raising radicals: Different processes for championing innovative corporate ventures. Organizational Sciences 5 (May): 148-172.
37. Day, George S. 2000. Managing market relationships. Journal of the Academy of Marketing Science 28 (Winter): 24-30.
38. de Brentani, Ulrike. 2001. Innovative versus incremental new business services: Different keys for achieving success. Journal of Product Innovation Management 18 (May): 169-187.
39. de Brentani, Ulrike, and Robert G. Cooper. 1992. Developing successful new financial services for businesses. Industrial Marketing Management 21 (August): 231-241.
40. Denzin, Norman K., and Yvonne S. Lincoln. 2000. Handbook of qualitative research. Thousand Oaks, CA: Sage.
41. Dobni, Dawn, and Brooke Dobni. 1996. Canadian business schools: Going out of business. Journal of Education for Business 72 (September-October): 28-36.
42. Dover, P. A. 1987. Innovation in banking: The in-home computerised banking example. International Journal of Bank Marketing 5 (1): 39-54.
43. Doyle, Declan, and F. William Brown. 2000. Using a business simulation to teach applied skills: The benefits and the challenges of using student teams from multiple countries. Journal of European Industrial Training 24 (6): 330-336.
44. Doyle, Peter. 1995. Marketing in the new millennium. European Journal of Marketing 29 (13): 23-41.
45. Duke, Charles. 2000. Study abroad learning activities: A synthesis and comparison. Journal of Marketing Education 22 (August): 155-166.
46. Eastman, Jacqueline K., and Cathy Owens Swift. 2001. New horizons in distance education: The online learner-centered marketing class. Journal of Marketing Education 23 (April): 25-34.
47. Ennew, Christine T., and Martin R. Binks. 1996. Good and bad customers: The benefits of participating in banking relationships. International Journal of Bank Marketing 14 (2): 5-13.
48. Ettlie, John E., William P. Bridges, and Robert D. O’Keefe. 1984. Organization strategy and structural differences for radical versus incremental innovation. Management Science 30 (June): 682-695.
49. Farhoomand, Ali F., and Peter Lovelock. 2000. Virtual China. com: The building of a virtual community. Harvard Business Online, no. HKU073. http://harvardbusinessonline.hbsp.harvard.edu.
50. Farhoomand, Ali F., Peter Lovelock, and Pauline Ng. 2000. Dell: Selling directly, globally. Harvard Business Online, no. HKU069. http://harvardbusinessonline.hbsp.harvard.edu.
51. Farhoomand, Ali F., and Marissa McCauley. 2000. TradeCard: Building a global trading electronic payment system. Harvard Business Online, no. HKU105. http://harvardbusinessonline.hbsp.harvard.edu.
52. Farhoomand, Ali F., Pauline Ng, and Michelle Ng. 2001. Extending an electronic trade network to sustain competitive advantage. Harvard Business Online, no. HKU157. http://harvardbusinessonline.hbsp.harvard.edu.
53. Ferrell, O. C. 1990. Improving marketing education in the 1990s: A faculty perspective. Marketing Education Review 1 (November): 30-33.
54. Ferrell, O. C. 1995. Improving marketing education in the 1990s: A faculty retrospective and perspective view. Marketing Education Review 5 (Fall): 1-6.
55. Ferrell, O. C., and Linda Ferrell. 2002. Assessing instructional technology in the classroom. Marketing Education Review 12 (Fall): 19-24.
56. Fish, Kelly E., Carlos Roy Martinez, Roberto J. Santillan, and Jeff D. Brazell. 1998. International marketing Internet in the classroom (IMIC): A global approach to the group case method. Marketing Education Review 8 (Summer): 75-82.
57. Floyd, Callum J., and Mary Ellen Gordon. 1998. What skills are most important? A comparison of employer, student, and staff perceptions. Journal of Marketing Education 20 (Summer): 103-109.
58. Froehle, Craig M., Aleda V. Roth, Richard B. Chase, and Christopher A Voss. 2000. Antecedents of new service development effectiveness: An exploratory examination of strategic operations choices. Journal of Service Research 3 (August): 3-17.
59. Gibson, Jane Whitney, Dana V. Tesone, and Charles W. Blackwell. 2001.The journey into cyberspace: Reflection from three online business professors. S.A.M. Advanced Management Journal 66 (Winter): 30-34.
60. Gillentine, Andy, and Jeff Schulz. 2001. Marketing the fantasy football league: Utilization of simulation to enhance sport marketing concepts. Journal of Marketing Education 23 (December): 178-186.
61. Gold, Jeff, David Holman, and Richard Thorpe. 2002. The role of argument analysis and storytelling in facilitating critical thinking. Management Learning 33 (September): 371-388.
62. Greenfield Online. 2004. Greenfield Online. http://www.greenfieldonline.com.
63. Gremler, Dwayne D., K. Douglas Hoffman, Susan M. Keaveney, and Lauren K. Wright. 2000. Experiential learning exercises in services marketing courses. Journal of Marketing Education 22 (April): 35-44.
64. Gronroos, Christian. 1994. Quo vadis, marketing? Toward a relationship marketing paradigm. Journal of Marketing Management 10(5): 347-360.
65. Gruca, Thomas S. 2000. The IEM movie box office market: Integrating marketing and finance using electronic markets. Journal of Marketing Education 22 (April): 5-14.
66. Hair, Joseph F., Jr. 1990. Improving marketing education in the 1990s: A chairperson’s perspective. Marketing Education Review 1 (November): 23-29.
67. Hall, Georganna, and Gemmy Allen. 1996. The Internet guide for marketing. Cincinnati: South-Western.
68. Hamel, Gary, and C. K. Prahalad. 1994. Competing for the future. Boston: Harvard Business School Press.
69. Hannaford, William, Robert Erffmeyer, and Chuck Tomkovick. 2002. Championing technology in marketing education: Assessing the value of a discipline-specific technology course. Marketing Education Review 12 (Fall): 47-58.
70. Hanss, Ted. 2001. Internet2: Killer app or Dilbert’s nightmare? Educause Review (May-June): 17-25.
71. Harborne, Paul, and Axel Johne. 2002. Many leaders make light work in banking innovation projects. Journal of Financial Services Marketing 6 (March): 267-280.
72. Hatch, J. E., and S. Morassutti. 2000. Exclamation International Inc. Ivey Publishing, no. 9B00N018. http://www1.ivey.ca/cases/.
73. Heinrichs, John H., Jeen-Su Lim, and Lonnie J. Hudspeth. 2002. Teaching strategic marketing models with Web-based business intelligence tools: Innovative guided marketing analysis. Journal of Marketing Education 24 (August): 135-142.
74. Hernandez, Sigfredo A. 2002. Team learning in a Marketing Principles course: Cooperative structures that facilitate active learning and higher level thinking. Journal of Marketing Education 24 (April): 73-85.
75. Herrman, Ned. 1990. The creative brain. Lake Lure, NC: Brain Books.
76. Howell, Jane M., and Christopher A. Higgins. 1990. Champions of technological innovation. Administrative Science Quarterly 35(June): 317-341.
77. Hugstad, Paul. 1983. The business school in the 1980s: Liberalism versus vocationalism. New York: Praeger Scientific.
78. Ives, Blake, and Sirkka L. Jarvenpaa. 1996. Will the Internet revolutionize business education and research? Sloan Management Review 37 (Spring): 33-41.
79. Jacobs, Mark. 2001. Speakeasy studio and café: Information literacy, Web-based library instruction, and technology. Information Technology and Libraries 20 (June): 66-71.
80. James, Dana. 2002. Crystal ball: Scenario planning technique is peek at what’s to come. Marketing News, 18 February, 6.
81. Johne, Axel, and Chris Storey. 1998. New service development: A review of the literature and annotated bibliography. European Journal of Marketing 32 (3-4): 184-240.
82. Jones, Nory B., Richard T. Herschel, and Douglas D. Moesel. 2003. Using “knowledge champions”to facilitate knowledge management. Journal of Knowledge Management 7 (1): 49-63.
83. Julian, James W., and Franklyn A. Perry. 1967. Cooperation contrasted with intra-group and inter-group competition. Sociometry 30 (1): 79-90.
84. Karakaya, Fahri, Thomas L. Ainscough, and John Chopoorian. 2001. The effects of class size and learning style on student performance in a multimedia-based marketing course. Journal of Marketing Education 23 (August): 84-90.
85. Kaynama, Shorhreh A., and Garland Keesling. 2000. Development of a Web-based Internet marketing course. Journal of Marketing Education 22 (August): 88-89.
86. Kelley, Craig A., Jeffrey S. Conant, and Denise T. Smart. 1998. Marketing education in the 21st century: A Delphi approach. In 1998 AMA summer marketing educators’ proceedings, edited by Ronald C. Goodstein and Scott B. MacKenzie, 204-210. Chicago: American Marketing Association.
87. Kelley, Craig A., and Ralph M. Gaedeke. 1990.Studentand employer evaluation of hiring criteria for entry-level marketing positions. Journal of Marketing Education 12 (Fall): 64-71.
88. Kennedy, Ellen J., Leigh Lawton, and Erika Walker. 2001. The case for using live cases: Shifting the paradigmin marketing education. Journal of Marketing Education 23 (August): 145-151.
89. Kimberly, John R., and Michael J. Evanisko. 1981. Organizational innovation: The influence of individual, organizational, and contextual factors on hospital innovation of technological and administrative innovations. Academy of Management Journal 24 (December): 689-713.
90. Koch, Adam J. 1997. Marketing curriculum: Designing its new logic and structure. Journal of Marketing Education 19 (Fall): 2-15.
91. Kolb, David A. 1984. Experiential learning: Experience as a source of learning and development. Englewood Cliffs, NJ: Prentice Hall.
92. Lamb, Charles W., Shannon H. Shipp, and William C. Moncrief, III. 1995. Integrating skills and content knowledge in the marketing curriculum. Journal of Marketing Education 17 (Summer): 10-19.
93. Lamont, Lawrence M., and Ken Friedman. 1997. Meeting the challenges to undergraduate marketing education. Journal of Marketing Education 19 (Fall): 16-29.
94. Lawrence, Gordon. 1994. People types and tiger stripes, 3rd ed. Gainesville, FL: Center for Application of Psychological Type.
95. Lievens, Annouk, and Rudy K. Moenaert. 2000. New service teams as information-processing systems: Reducing innovative uncertainty. Journal of Service Research 3 (August): 46-65.
96. Lincoln, Douglas J. 2001. Marketing educator Internet adoption in 1998 versus 2000: Significant progress and remaining obstacles. Journal of Marketing Education 23 (August): 102-116.
97. Lingwall, Andy. 1994. In faculty learning communities, everyone wins. Community College Journal 65 (August-September): 10-12.
98. Loo, Robert. 2002. Journaling: A learning tool for project management training and team-building. Project Management Journal 33 (December): 61-66.
99. Louie, D., and J. Rayport. 2000. E-Loan: A better way to get a loan. Ivey Publishing, no. 9B01A028. http://www1.ivey.ca/cases/.
100. Lundstrom, William J., and D. Steven White. 1997. A gap analysis of professional and academic perceptions of the importance of international marketing curriculum content and research areas. Journal of Marketing Education 19 (Summer): 16-25.
101. Lundstrom, William J., D. Steven White, and Camille P. Schuster. 1996. Internationalizing the marketing curriculum: The professional marketer’s perspective. Journal of Marketing Education 18(Summer): 5-16.
102. Magnet, Myron. 1994. The new golden rule of business. Fortune, 21 February, 60-64.
103. Magretta, John. 1998. The power of virtual integration: An interview with Dell Computer’s Michael Dell. Harvard Business Review 76 (March-April): 72-84.
104. Malhotra, Naresh K., Ashutosh Dixit, and Can Uslay. 2002. Integrating Internet technology in marketing research education. Marketing Education Review 12 (Fall): 25-34.
105. Manzer, John P., and Donna Bialik. 1997. Team and group learning strategies for business and economic classes. Business Education Forum 51 (April): 32-35.
106. Marinova, Ana, Jamie Murphy, and Brian L. Massey. 2002. Permission e-mail marketing as a means of targeted promotion. Cornell Hotel and Restaurant Administration Quarterly 43 (February): 61-69.
107. Marketing Science Institute (MSI). 2003. What is MSI? Cambridge, MA: Marketing Science Institute. http://www.msi.org/msi/q&a.cfm (accessed August 7, 2003).
108. Markham, Stephen. 1998. A longitudinal examination of how champions influence others to support their projects. Journal of Product Innovation Management 15 (November): 490-504.
109. Markham, Stephen, and Lynda Aiman-Smith. 2001. Product champions: Truths, myths and management. Research Technology Management 44 (May-June): 44-50.
110. Markham, Stephen, S. Green, and R. Basu. 1991. Champions and antagonists: Relationships with R&D project characteristics and management. Journal of Engineering and Technology Management 8 (December): 217-242.
111. Markham, Stephen, and Abbie Griffin. 1998. The breakfast of champions: Associations between champions and product development environments, practices, and performance. Journal of Product Innovation Management 15 (September): 436-454.
112. Marshall, Greg W., and Ronald E. Michaels. 2001. Teaching selling and sales management in the next millennium: An agenda from the AMA faculty consortium. Marketing Education Review 11 (Spring): 1-6.
113. Mason, J. Barry. 1990.Improvingmarketing education in the 1990s: A dean’s perspective. Marketing Education Review 1 (November): 10-22.
114. Mason, Julie Cohen. 1992. Business schools striving to meet customer demand. Management Review 31 (September): 10-14.
115. McCorkle, Denny E., Joe F. Alexander, and James Reardon. 2001. Integrating business technology and marketing education: Enhancing the diffusion process through technology champions. Journal of Marketing Education 23 (April): 16-24.
116. McCorkle, Denny E., James Reardon, Joe F. Alexander, Nathan D. Kling, Robert C. Harris, and R. Vishwanathan Iyer. 1999. Undergraduate marketing students, group projects and teamwork: The good, the bad, and the ugly? Journal of Marketing Education 21 (August): 106-117.
117. McDaniel, Carl, Jr., and Roger Gates. 2001. Marketing research essentials, 3rd edition. Cincinnati: South-Western.
118. McKeage, Kim, Deborah Skinner, R. M. Seymour, Darrell W. Donahue, and Tom Christensen. 1999. Implementing an interdisciplinary marketing/engineering course project: Project format, preliminary evaluation and critical factor review. Journal of Marketing Education 21 (December): 217-231.
119. Metrejean, Cheryl T., and Marilyn T. Zarzeski. 2001. Bringing the real world to the classroom. Journal of Accountancy 192 (October): 73-76.
120. Mitchell, Ted, and Judy Strauss. 2001. Practitioner and academic recommendations for Internet marketing and e-commerce curricula. Journal of Marketing Education 23 (August): 91-102.
121. Moody, Janett, Brent Stewart, and Cynthia Bolt-Lee. 2002. Showing the skilled business graduate: Expanding the tool kit. Business Communication Quarterly 65 (March): 21-36.
122. Morris, Lee Ann, and Ava Zinn. 1995. Ideas in practice: A workshop format for a developmental reading class. Journal of Developmental Education (Spring): 26-28.
123. Norman, Jan. 1997.Theworkingclass. Orange County Register, 31March,9.
124. Nunes, Paul F., and Ajit Kambil. 2001. Personalization? No thanks. Harvard Business Review 79 (April): 32-34.
125. Oswal, Sushil K. 2002. Group oral presentations as support for writing in large classes. Business Communication Quarterly 65 (March): 71-79.
126. Parkinson, Michael G., and Daradirek Ekachai. 2002.The Socratic method in the introductory PR course: An alternative pedagogy. Public Relations Review 28 (June): 167-174.
127. Pearce, John. 1999.Facultysurvey on business education reform. Academy of Management Executive 13 (May): 105-109.
128. Peters, Irwin J. 1984. Developing an international marketing course for the future. Journal of Marketing Education 6 (Spring): 14-19.
129. Peterson, Robert A., Gerald Albaum, Jose Luis Munuera, and William H. Cunningham. 2002. Reflections on the use of instructional technologies in marketing education. Marketing Education Review 12 (Fall): 7-17.
130. Pharr, Steven, and Linda J. Morris. 1997. The fourth-generation marketing curriculum: Meeting AACSB’s guidelines. Journal of Marketing Education 19 (December): 31-43.
131. Phillips Nizer LLP. 2003-2004. Phillips Nizer LLP: Resourceful representation. http://www.phillipsnizer.com.
132. Porter, Lyman W., and Lawrence E. McKibbin. 1988. Management education and development: Drift or thrust into the 21st century? New York: McGraw-Hill.
133. Price, Reg, and Roderick J. Brodie. 2001. Transforming a public service organization from inside out to outside in: The case of Auckland city, New Zealand. Journal of Services Research 4 (August): 50-59.
134. Putnam, Laurie. 2001. Distance teamwork: The realities of collaborating with virtual colleagues. Online 25 (March-April): 54-58.
135. Rayport, Jeffrey F., and Bernard J. Jaworski. 2000. E-commerce. Boston: McGraw-Hill.
136. Reich, B. H., and I. Benbasat. 1990. An empirical investigation of factors influencing the success of customer-oriented strategic systems. Information Systems Research 1 (September): 325-347.
137. ResearchChannel. 1997-2004. ResearchChannel: One bright idea after another. http://www.ResearchChannel.org.
138. Roberts, Edward. 1968. Entrepreneurship and technology: A basic study of innovators. Research Management 11 (July): 249-266.
139. Rogers, Everett M. 1995. Diffusion of innovations, 4th ed. New York: Free Press.
140. Roth, Wolff-Michael, Domenico Masciotra, and Nadely Boyd. 1999. Becoming-in-the-classroom: A case study of teacher development through co-teaching. Teaching and Teaching Education 17:771-784.
141. Roth, Wolff-Michael, Kenneth Tobin, and Andrea Zimmerman. 2002. Lessons on and from the dihybrid cross: An activity-theoretical study of learning and coteaching. Journal of Research in Science Teaching 39 (March): 253-282.
142. Salford Systems. 2003-2004. Salford Systems. http://www.salfordsystems.com.
143. Schibrowsky, John A., James W. Peltier, and Thomas E. Boyt. 2002. A professional approach to marketing education. Journal of Marketing Education 24 (April): 43-55.
144. Schmidt, Jeffrey B., and Roger J. Calantone. 2002. Escalation of commitment during new product development. Journal of the Academy of Marketing Science 30 (Spring): 103-118.
145. Schon, Donald A. 1963. Champions for radical new inventions. Harvard Business Review 41 (March-April): 77-86.
146. Scott, Craig R., Sandra Pride Shaw, C. Erik Timmerman, Frank Volker, and Laura Quinn. 1999. Using communication audits to teach organizational communication to students and employees. Business Communication Quarterly 62 (December): 53-70.
147. Scott, Judith D., and Nancy T. Frontczak. 1996. Ad executives grade new grads: The final exam that counts. Journal of Advertising Research 36 (March-April): 40-47.
148. Seibert, Larry J. 1996. Using the Net, e-mail in marketing education. Marketing News, 12 August, 10.
149. Seybold, Patricia. 1998. Customers.com. New York: Random House.
150. Sharan, Shlomo. 1980. Cooperative learning in small groups: Recent methods and effects on achievement, attitudes and ethnic relations. Review of Educational Research 50 (2): 241-271.
151. Siegel, Carolyn F. 1996. Using computer networks (intranet and Internet) to enhance your students’ marketing skills. Journal of Marketing Education 18 (Fall): 14-24.
152. Siegel, Carolyn F. 2000. Introducing marketing students to business intelligence using project-based learning on the World Wide Web. Journal of Marketing Education 22 (August): 90-98.
153. Smart, Denise T., Craig A. Kelley, and Jeffery S. Conant. 1999. Marketing education in the year 2000: Changes observed and challenges anticipated. Journal of Marketing Education 21 (December): 206-216.
154. Smart, Denise T., Craig A. Kelley, and Jeffery S. Conant. 2003. Mastering the art of teaching: Pursuing excellence in a new millennium. Journal of Marketing Education 25 (April): 71-78.
155. Smith, Lois J. 2001.Content and delivery: A comparison and contrast of electronic and traditional MBA Marketing Planning courses. Journal of Marketing Education 23 (April): 35-44.
156. SPSS. 2004. Welcome to SPSS.com. http://www.SPSS.com.
157. Stern, Bruce L., and L. P. Douglas Tseng. 2002. Do academics and practitioners agree on what and how to teach the undergraduate marketing research course? Journal of Marketing Education 24 (December): 225-232.
158. Stough, Stanley, Sean Eom, and James Buckenmeyer. 2000. Virtual teaming: A strategy for moving your organization into the new millennium. Industrial Management and Data Systems 100 (8): 370-378.
159. Strauss, Judy, and Raymond D. Frost. 1999. Selecting instructional technology media for the marketing classroom. Marketing Education Review 9 (Spring): 11-20.
160. Strauss, Judy, Ted Mitchell, and John Bennett. 1999. Similarities and differences in university Internet marketing courses. In Society for Marketing Advances 1999 proceedings, edited by J. Young, R. Green, and F. Gilbert, 147-151. Atlanta: Society for Marketing Advances.
161. Sweeney, Jillian C., and Deborah Ingram. 2001. A comparison of traditional and Web-based tutorials in marketing education: An exploratory study. Journal of Marketing Education 23 (April): 55-62.
162. Turley, L. W., and J. Richard Shannon. 1999. The international marketing curriculum: Views from students. Journal of Marketing Education 21 (December): 175-180.
163. Ueltschy, Linda C. 2001.An exploratory study of integrating interactive technology into the marketing curriculum. Journal of Marketing Education 23 (April): 63-72.
164. U.S. Census Bureau. n.d. Census Bureau home page. http://www.census.gov.
165. U.S. Distance Learning Association. 2003. Research info and statistics. Boston: U.S. Distance Learning Association. http://www.usdla.org/html/aboutUs/researchInfo.htm (accessed August 7, 2003).
166. Van Doren, Doris C., and Darlene Brannigan Smith. 1999. Scenario planning: A new approach to teaching marketing strategy. Journal of Marketing Education 21 (August): 146-155.
167. Virtual Stock Exchange. 1997-2003. Virtual Stock Exchange. http://www.virtualstockexchange.com.
168. Vitale, Michael, Blake Ives, and Cynthia M. Beath. 1986. Linking information technology and corporate strategy: An organizational view. In Proceedings from the Seventh International Conference on Information Systems, San Diego, California, 265-276. Atlanta, GA: Association for Information Systems.
169. Wathieu, Luc. 2000. Yesmail.com. Harvard Business Online, no. 500092. http://harvardbusinessonline.hbsp.harvard.edu.
170. Wellington, W. J., and A. J. Faria. 1991. An investigation of the relationship between simulation play, performance level and recency of play on exam scores. Developments in Business Simulations and Experiential Exercises 18:111-115.
171. Wheeler, Bradley C. 1998. The state of business education: Preparation for the past? Selections 14 (Winter): 19-21.
172. Williams, David L., John D. Beard, and Jone Rymer. 1991. Term projects: Achieving their full potential. Journal of Marketing Education 13 (Summer): 45-53.
173. Wolfe, Joseph, and C. Richard Roberts. 1993. A further study of the external validity of business games: Five year peer group indicators. Simulation and Gaming 24 (1): 21-33.
174. Wright, Lauren K., Mary Jo Bitner, and Valarie A. Zeithaml. 1994. Paradigm shifts in business education: Using active learning to deliver services marketing content. Journal of Marketing Education 16 (Fall): 5-19.
175. Young, Mark R. 2001.Windowed, wired and webbed—now what? Journal of Marketing Education 23 (April): 45-54
176. Zucca, Gary. 1996. Online writing clinics on the World Wide Web. Syllabus 10 (March): 48-49.