Toward a model for understanding and improving educational quality in the principles of marketing course

Journal of Marketing Education

Volumn 21, Issue 1, 1999, Pages 25-33

  Adrian, C Mitchell ^a   Palmer, G Dean ^a  

^a Longwood College   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 55349105032     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475399211004     Document Type: Article

References (31)

1. Argyris, Chris. 1997. Initiating change that perseveres. American Behavioral Scientist40 (3): 299-310.
2. Argyris, C., and D. Schon. 1978. Organization learning: A theory of action perspective. Reading, MA: Addison-Wesley.
3. Baron, Mark A., and Floyd Boschee. 1996. Dispelling the myths surrounding OBE. Phi Delta Kappan77 (8): 574-576.
4. Beaver, W. 1994. Is TQM appropriate for the classroom?College Teaching42 (3): 111-114.
5. Bonser, C. F. 1992. Total quality education?Public Administration Review52 (September-October): 504-512.
6. Bush, Ronald F., and Richard J. Sjolander. 1996. Outcomes-based education is here; are you ready?Marketing Educator15 (spring): 1-1.
7. Chen, A.Y.S., and Jacci L. Rodgers. 1995. Teaching the teachers TQM. Management Accounting76 (11): 42-46.
8. Daloz, L. A. 1986. Effective teaching and mentoring. San Francisco: Jossey-Bass.
9. Del Valle, C. 1994. Total quality management: Now, it's a class act. Business Week, 31 October, 72-72.
10. Godwin, Lynn R. 1996. Outcomes-based education stifles marketing principles. Marketing News30 (August): 1-1.
11. Hill, Ronald P. 1997. The future of business education's functional areas. Marketing Educator16 (winter): 1-1, 7-7.
12. Knappenberger, J. A. 1995. Total quality management. Business Education Forum47 (1): 5-8.
13. Leinhardt, G. 1992. What research on learning tells us about teaching. Educational Leadership49 (7): 20-25.
14. Linskie, R. 1977. The learning process: Theory and practice. New York: Van Nostrand.
15. Madden, Lowell E. 1997. Motivating students to learn better through own goal-setting. Education117 (3): 411-414.
16. Mager, Robert F. 1962. Preparing instructional objectives. Palo Alto, CA: Fearon.
17. Making quality count in undergraduate education. 1996. AAHE Bulletin48 (April): 5-5.
18. McKeachie, Wilbert J. 1986. Teaching tips: A guidebook for the beginning college teacher. 8th ed.Lexington, MA: D. C. Heath.
19. McKeachie, Wilbert J. 1994. Teaching tips: Strategies, research, & theory for college & university teachers. 9th ed.Boston: Houghton Mifflin.
20. Pike, Beth, and Jim Mansfield. 1996. Adult learning theory increases the success of teaching interns. Adult Learning7 (5): 13-14.
21. Schunk, D. 1984. Enhancing self-efficacy and achievement through rewards and goals: Motivational and informational effects. Journal of Educational Research78:29-34.
22. Sculley, John. 1988. A perspective on the future: What business needs from higher education. Change20 (March-April): 41-41.
23. Stuart, Peggy. 1992. Learning-style theories. Personnel Journal71 (9): 91-91.
24. Tobin, K., and D. Tippins. 1993. Constructivism as a referent for teaching and learning. In The practice of constructivism in science education, edited by K. Tobin, 3-21. Hillsdale, NJ: Lawrence Erlbaum.
25. Tom, D., H. Cooper, and M. McGraw. 1984. Influences of student background and teacher authoritarianism on teacher expectations. Journal of Educational Psychology76:259-265.
26. Umstattd, J. G. 1964. College teaching: Background, theory, practice. Washington, DC: University Press of Washington, DC and the Community College Press.
27. Von Glaserfeld, E. 1995. A constructivist approach to teaching. In Constructivism in education, edited by L. Steffe and J. Gale. Hillsdale, NJ: Lawrence Erlbaum.
28. Wallin, J. 1996. Colleges should change course. USA Weekend, 20-22 September, 4-5.
29. Webster, Mary. 1994. Try, try again. Vocational Education Journal69 (8): 30-32.
30. Winters, Dawn, and Gary P. Latham. 1996. The effects of learning versus outcomes goals on a simple versus a complex task. Group and Organizational Management21 (2): 236-251.
31. Zahorik, John A. 1997. Encouraging-and challenging-students' understandings. Educational Leadership54 (6): 30-32.