Teaching Strategic Marketing Models with Web-Based Business Intelligence Tools: Innovative Guided Marketing Analysis

Journal of Marketing Education

Volumn 24, Issue 2, 2002, Pages 135-142

  Heinrichs, John H ^a   Lim, Jeen Su ^b   Hudspeth, Lonnie J ^c  

^a WAYNE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF TOLEDO   (United States)

^c FLORIDA A AND M UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992815760     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/027753024002006     Document Type: Article

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