A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge

Journal of Marketing Education

Volumn 24, Issue 3, 2002, Pages 218-224

  Davis, Richard ^a   Misra, Shekhar ^a   Van Auken, Stuart ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b FLORIDA GULF COAST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992793076     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475302238044     Document Type: Article

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